海普诺凯荷致
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澳优:科技创新向下扎根消费需求,向上助推中国乳业发展进阶
Cai Jing Wang· 2025-12-29 09:20
Core Viewpoint - Aoyou is committed to innovation throughout the entire chain from research to industrialization, aiming to elevate the Chinese dairy industry to a higher level by launching over 30 new and upgraded products by 2025 [1][2]. Group 1: Product Innovation - Aoyou's flagship product, Jia Bei Ai Te Yue Bai, utilizes the "An Min Yuan" whey protein optimization technology to significantly reduce allergenic risks, winning the "First Prize for Technological Progress" from the China Dairy Association [1][2]. - The company has established a "1+6+N" global R&D system and collaborates with renowned universities and research institutions to enhance product innovation and upgrade its product matrix [2][4]. - Aoyou's product offerings include various new and upgraded items in both the milk powder and nutritional supplement sectors, providing diverse health choices for consumers [2]. Group 2: Market Leadership - Jia Bei Ai Te has maintained a leading market share of over 60% in the imported infant goat milk powder market in China for seven consecutive years, and has achieved high double-digit compound growth rates in overseas markets for two years [3]. - The company has received the "China Patent Award Excellence Award" and has conducted over 40 studies on goat milk, validating the nutritional advantages of its products [3]. Group 3: Collaborative Innovation - Aoyou is focused on building a collaborative innovation ecosystem by deepening partnerships with universities and research institutions, which will help tackle key technological challenges in the dairy industry [4]. - Strategic cooperation agreements have been signed with Jiangnan University and Northeast Agricultural University to establish innovation centers aimed at advancing dairy product research and technology breakthroughs [4]. Group 4: Fundamental Research and Industry Advancement - Aoyou has made significant breakthroughs in basic research, launching four new goat milk raw materials that are commercially applicable globally, which will be integrated into various products such as formula milk and nutritional supplements [5]. - The company's approach to technological innovation is deeply rooted in consumer needs, driving collaborative research and development forward [5].
海普诺凯亮相2025年中国乳业技术博览会 全矩阵产品展现百年乳企品牌实力
Sou Hu Wang· 2025-05-24 08:35
Core Viewpoint - The article highlights the participation of HiPP in the 31st Annual Conference of the China Dairy Industry Association and the 2025 China Dairy Technology Expo, focusing on innovation and consumer upgrades in the dairy industry [1] Product Launch and Innovation - HiPP showcased several products, including the premium HiPP A2 protein milk source, which continues to provide comprehensive nutritional advantages [3] - The newly launched products are specifically developed for different demographics, such as HiPP Zhi Zhuo, which features 43 times milk gold and 95% lactoferrin to support infant immunity [5] - HiPP Tian Zhi selects milk sources from the 37° south latitude, utilizing small molecular proteins to reduce gastrointestinal burden for infants while offering ten brain-nourishing nutrients [7] - HiPP Nutrition Planet Gao Er Xing targets children aged 3-12 years, incorporating 15 times CBP and 1300mg of calcium to support bone growth, along with five major growth factors [9] - HiPP 1897 Mommy Milk Powder uses fresh A2 protein raw milk and includes a proprietary probiotic blend to aid maternal health during pregnancy and breastfeeding [11] Research and Quality Assurance - HiPP leverages its century-old Dutch dairy heritage and a global R&D system to ensure quality control from farm to table, maintaining high product quality and nutritional stability [13] Industry Impact and Future Outlook - HiPP embodies the brand philosophy of "comprehensive nutrition refined over a century," providing scientifically superior choices for Chinese families and driving innovation in the dairy industry [15] - The company is committed to meeting the evolving nutritional needs of the maternal and infant sector, positioning itself as a key player in advancing the industry while contributing to sustainable development [15]