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人气旺、消费热!“老空间+文化IP”化身潮酷空间 多元新场景撬动消费新引擎
Yang Shi Wang· 2025-09-01 07:16
Group 1 - The core idea is that by 2025, the country aims to innovate diverse consumption scenarios, leveraging idle assets like old buildings and factories to create rich experiential projects that attract tourists [1] - Various regions are revitalizing idle assets by integrating unique cultural IPs and designing engaging experiences to stimulate consumption [1][9] - The transformation of old spaces into new commercial landmarks is becoming a trend, with creative and new business formats emerging from industrial sites [9][17] Group 2 - The newly opened marine-themed post office in Qingdao has attracted a large number of visitors, showcasing marine life through interactive displays [3] - In Chengdu, the panda-themed post office has introduced AI-customized souvenirs and regularly hosts cultural events, enhancing visitor engagement [5] - The D19 district in Baoding, transformed from an old factory into a sports venue, has hosted over 1,700 events since its reopening, indicating a successful repurposing of space [11] Group 3 - The average increase in consumption from urban renewal projects is estimated to be over 50%, contributing to job creation in various service sectors [17] - Experts emphasize the importance of accurately identifying cultural IP values and innovatively utilizing existing spaces to enhance consumer experiences [20] - The establishment of a dedicated urban renewal fund could attract long-term capital from insurance and pension funds, further promoting diverse consumption scenarios [24]