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“甜美遂溪”24个品牌组团进广州
Nan Fang Nong Cun Bao· 2025-12-19 20:36
Core Viewpoint - The event "Sweet Suixi" showcased 24 brands from Suixi County in Guangzhou, aiming to connect local agricultural products with urban consumers, enhancing market access and brand recognition [2][10][76]. Group 1: Event Overview - The "Sweet Suixi" event took place on December 19 in Guangzhou's Beijing Road pedestrian street, featuring a vibrant atmosphere with significant foot traffic [2][3]. - The event was organized by various governmental bodies, including the provincial and municipal propaganda departments, and aimed to create a comprehensive platform for brand promotion, product sales, cultural exhibitions, and consumer experiences [10][16][17]. Group 2: Brand Promotion and Product Launch - The event marked the first collective launch of the "Sweet Suixi" regional public brands, including six key products such as "Wutang Lychee" and "Jietou Saint Fruit" [31][34]. - A total of 18 specific product brands were authorized, forming a system where public brands support enterprise brands, indicating a shift from traditional local specialties to recognized commercial products [38][39]. Group 3: Consumer Engagement and Experience - The event featured immersive experiences designed to engage consumers through sensory marketing, allowing them to taste, see, and purchase products in a themed environment [63][64]. - The setup included a product experience area that attracted attention, with consumers expressing satisfaction and making immediate purchases, demonstrating effective conversion of experience into sales [68][71]. Group 4: Economic Impact and Future Prospects - The event served as a bridge between rural and urban economies, facilitating the flow of talent, capital, and information, and showcasing the potential of county economies to confidently enter urban markets [75][76]. - The initiative aligns with the "Hundred Million Project," which aims to enhance the connection between county resources and urban markets, marking a significant step in regional economic development [13][14][77].
走!到广州北京路赶遂溪甜蜜“大集”
Nan Fang Nong Cun Bao· 2025-12-17 10:01
Core Viewpoint - The event "Mountain-Sea Connection, Happiness Sharing from Suixi" will take place in Guangzhou from December 19 to 28, showcasing the achievements of cooperation between Yuexiu District and Suixi County, allowing residents to experience local Suixi flavors and the depth of collaborative efforts [2][11][60]. Group 1: Event Overview - The event will be held at Tianhe Square, Beijing Road, Guangzhou, featuring a special exhibition focused on Suixi's agricultural and cultural tourism [9][64]. - It aims to promote the "Hundred Million Project" and highlight the successful outcomes of the partnership between Yuexiu District and Suixi County since their collaboration began in 2023 [10][14]. Group 2: Achievements and Contributions - Since the partnership started, Yuexiu District has invested 120 million yuan in industrial support, implementing 88 projects and purchasing over 31.56 million yuan worth of Suixi agricultural products [16][17]. - The event will feature a thematic exhibition titled "Three Years of Initial Success," showcasing Suixi's transformation in rural revitalization and industrial development through various multimedia formats [19][21]. Group 3: Interactive Experience - The event will include five themed exhibition areas, each offering unique interactive experiences, such as tasting local products and witnessing the production processes of Suixi's traditional foods [36][38][40]. - Attendees can participate in activities that allow them to collect stamps for rewards, enhancing engagement and promoting local products [54][60].