的繁华心脏。本 "甜美遂溪"24个 品牌组团进广州 _南方+_南方 plus 12月19日晚，广 州千年商脉北京 路步行街华灯璀 璨、人流如织。 一场别开生面 的"甜蜜之约"在 这里上演。来自 祖国大陆最南 端、雷州半岛腹 地的"中国第一 甜县"遂溪，携 其最富盛名的风 物与深情，跨越 山海，将红土地 的丰饶与滨海县 的鲜美，直接呈 现在国际大都市 次活动由省委宣 传部（省文明 办）、湛江市委 宣传部(市文明 办)指导，越秀 区委、越秀区人 民政府、遂溪县 委、遂溪县人民 政府主办。 "甜美遂溪"专场 "百千万工程"搭台 城乡协奏曲唱响北京路 本次活动，是广 东省"百千万工 程"进入"三年初 见成效"关键阶 段后的一次精准 落子。自省委作 出"1310"具体部 署以来，如何将 县域的丰富资源 与中心城区的广 阔市场高效对 接，成为核心课 题之一。 作为遂溪县的结 对帮扶区，广州 市越秀区此番敞 开核心地段北京 路，正是"以城 带乡、以乡促 城"的深度实 践。活动不仅得 到了省、市宣传 部门的指导，更 集结了双方党委 政府、帮扶工作 队、企业及媒体 的多方力量，意 图打造一个集品 牌发布、产品展 销、文化展演、 ...

Core Viewpoint - The Guangdong sweet potato industry is undergoing a transformation aimed at enhancing its brand and market competitiveness through technological innovation and collaboration across the entire supply chain [9][10][16]. Group 1: Industry Overview - Sweet potatoes are the largest grain crop in Guangdong after rice, with a planting area of 2.67 million acres and a fresh sweet potato yield of 4.52 million tons in 2024 [13]. - The province is focusing on the "Hundred-Thousand-Million Project" to improve the quality of agricultural products and increase farmers' income [17][19]. Group 2: Technological Innovation - The conference featured a keynote report by an academician from the Chinese Academy of Sciences, discussing innovative technologies in the sweet potato industry, including the "potato rice" technology that transforms coarse grains into fine grains [22][23]. - The integration of technology and industry is advancing Guangdong's sweet potato production from traditional methods to large-scale, precise cultivation [24]. Group 3: Brand Development - Guangdong has established 18 key counties for sweet potato yield improvement and cultivated 35 leading enterprises in the sweet potato industry [53]. - The province has created three regional public brands and 26 product brands, enhancing the market competitiveness of Guangdong sweet potatoes [52]. Group 4: Market Expansion - The event showcased nearly 100 types of sweet potato products, attracting significant consumer interest and facilitating connections between businesses and buyers [50][52]. - Companies are innovating with sweet potato products, including sweet potato ice cream and snacks, appealing to younger consumers and expanding market opportunities [72][79]. Group 5: Future Initiatives - Six key cooperation projects were signed at the conference, focusing on the construction of a full industry chain base for purple sweet potatoes and the digital application of the industry [86][88].

Core Insights - The article highlights the initiative of over 30 young entrepreneurs from the Bay Area conducting field research to support the "Hundred Million Project" in the western Guangdong region, focusing on effective industry integration and development opportunities [1][2][3]. Group 1: Event Overview - The event took place from October 14 to 17, organized by the Youth League Provincial Committee, covering cities such as Zhanjiang, Maoming, and Yangjiang [2][3]. - The initiative aims to connect advanced elements like capital, technology, talent, and market from the Bay Area with the development potential and investment needs of rural areas [5][6]. Group 2: Zhanjiang Insights - In Zhanjiang, the entrepreneurs visited various representative projects, including the Zhanjiang Bay Laboratory and health industry parks, to explore the potential in marine technology and modern agriculture [14][15]. - Discussions during the meetings focused on industry development, resource integration, and project cooperation, leading to multiple preliminary cooperation intentions [23][24]. Group 3: Maoming Insights - In Maoming, the focus was on the agarwood industry, smart agriculture, and the transformation of traditional industries, showcasing the diverse investment opportunities available [30][41]. - The local agricultural technology incubator demonstrated significant results, including the introduction of 122 new varieties and increased income for over 1,800 farmers [37][41]. Group 4: Yangjiang Insights - Yangjiang's entrepreneurs explored the integration of marine ranching and offshore wind power, with a notable capacity of 7.3 million kilowatts approved for offshore wind projects [51]. - The local government organized a promotional meeting to highlight the investment environment, emphasizing the importance of technological innovation and cultural empowerment for high-quality development [50][58]. Group 5: Future Directions - The Youth League Provincial Committee aims to continue facilitating connections between Bay Area entrepreneurs and local youth in rural areas, promoting sustainable development and project implementation in the Guangdong region [61][63].

Core Viewpoint - The article discusses the launch of the first municipal-level "Media+" action plan in Zhanjiang, Guangdong, aimed at enhancing the agricultural product market system through media empowerment, with a focus on the "Zhanpin" brand. Group 1: Implementation Plan Overview - The "Media+" action plan aims to achieve five main goals over three years: promoting consumption, foreign trade, cultural tourism, increasing farmers' income, and transforming media [6][7]. - The plan is structured around eight key areas: market expansion, cultural co-creation, lifestyle integration, industry integration, brand building, technological innovation, think tank support, and resource integration [8][9]. Group 2: Agricultural Marketing System - Zhanjiang is recognized as the source of Guangdong's agricultural product marketing system, having successfully implemented the "12221" marketing system since 2019 to address sales challenges for local products [12][14]. - The new plan incorporates the "12221" system to enhance the value and scope of agricultural products, promoting a systematic and collaborative approach across the province [16]. Group 3: Focus on "Zhanpin" Brand - The plan emphasizes the development of the "Zhanpin" brand, aiming to create a competitive and culturally recognizable agricultural brand through a multi-faceted strategy involving regional, enterprise, product brands, and personal IP [21][22]. - Activities to promote "Zhanpin" include nationwide campaigns and cultural festivals to enhance brand visibility and market penetration [23][24]. Group 4: Industry Development and Innovation - The implementation plan encourages collaboration between local areas and media for project co-construction, operational cooperation, and brand development, aiming to create exemplary cases of "Media+Industry" integration [30][31]. - The plan also focuses on technological innovation, utilizing AI to analyze consumer trends and develop a comprehensive data system for agricultural products [35][36].

Core Insights - The article discusses the collaboration between Suixi County's agricultural sectors and the social media platform Xiaohongshu to enhance the marketing and sales of local agricultural products, particularly lychees and cherry tomatoes. Group 1: Agricultural Products and Pricing - The price of cherry tomatoes has increased from approximately 4 yuan per pound last year to over 7 yuan this year, with the newly introduced "Qingtian No. 2" variety reaching prices above 10 yuan per pound [2] - The initial market price for cherry tomatoes this year was around 12 yuan per pound, indicating a strong sales performance [28] Group 2: Marketing Strategies - The local government and agricultural leaders are adopting a "market-oriented" approach, integrating social media strategies to promote products, including a "lychee tree adoption" initiative [8][10] - A strategy termed "1 core 3 rings 5 actions" has been developed to enhance content marketing, resource integration, and community engagement through Xiaohongshu [15][16] Group 3: Economic Impact - The integration of new media and agricultural practices has led to the transformation of Jiangtou Village into a "billion-yuan village," showcasing the economic potential of cherry tomatoes [12] - The total income for the town from cherry tomatoes is expected to exceed 400 million yuan in the 2025 sales season [30] Group 4: Training and Development - A training program for high-quality farmers has been established, focusing on live streaming techniques and product quality standards, with 212 participants in the latest session [31][33] - The county has seen the emergence of a new agricultural ecosystem where technology and data play a crucial role in farming practices, with online retail sales of agricultural products reaching 1.272 billion yuan in 2023 [33][34]