消失的法老——胡夫金字塔沉浸式探索体验
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成都冲刺“十四五”消费目标:新场景、新业态如何增活力?
Mei Ri Jing Ji Xin Wen· 2025-09-03 08:36
Group 1 - The core objective for Chengdu in 2023 is to achieve a total retail sales of social consumer goods of 1.1 trillion yuan, building on last year's figure of 1.08 trillion yuan [1] - From January to July 2023, Chengdu's retail sales reached 654.98 billion yuan, marking a year-on-year growth of 5.9%, which outpaces both national and provincial growth rates [1] - Chengdu plays a crucial role in driving consumption in Sichuan and the western region, aiming to become an international consumption destination [1] Group 2 - The "Night Tour of Jinjiang" project has created a diverse consumption model that extends the consumption chain and enriches nighttime consumption scenes, attracting approximately 2.9 million visitors and generating revenue of about 24.88 million yuan this year [5][6] - The Iron Statue Temple Water Street is innovating with a "culture + first store + scene" model, with 60% of its brand merchants being first stores, contributing to Chengdu's consumption boost [6][7] - Chengdu has surpassed 4,000 first stores, ranking third in China after Beijing and Shanghai, highlighting its role in enhancing consumer engagement [6] Group 3 - Chengdu's high-tech sector is significantly enhancing consumer experiences, with over 6,000 digital cultural enterprises and a scale exceeding 110 billion yuan in the high-tech zone [7] - The integration of technology in cultural tourism is exemplified by the immersive experience projects, such as the "Disappearing Pharaoh - The Pyramid of Khufu Immersive Exploration Experience," which debuted in Chengdu [9] - The Night Tour of Jinjiang has upgraded its offerings by incorporating mixed reality technology, allowing visitors to experience a blend of historical and modern elements [9]
科技日报:“五一”新看点:科技文旅项目“消失的法老”华中首秀
Ke Ji Ri Bao· 2025-04-29 01:31
4月28日,由博新全宇宙首次引入亚洲的现象级文旅项目"消失的法老——胡夫金字塔沉浸式探索 体验"正式落地湖北武汉。 该项目由法国Excurio制作,先后在全球多个国家和地区落地,吸引超过200万观众到场体验。这 次落地也标志着博新全宇宙(武汉)沉浸式探索中心在武汉天地壹方南馆开业。这也是该品牌在国内 继上海、成都和深圳之后的第4个支持"多项目同时运行"的探索中心。 "消失的法老"是一场45分钟的沉浸式探索体验。观众除了可以近距离了解金字塔的内部构造和历 史脉络,还可以探索从未向公众开放的区域,穿越到4500年前,揭开古埃及文明神秘的面纱。 博新全宇宙(武汉)沉浸式探索中心室内总面积近1000平方米。其中,大空间虚拟现实体验区域 面积达到600平方米,可同时容纳超过70人在线体验,单日最大接待人数为800人,并已实现"多项目 同时运行模式"。 "博新全宇宙致力于在全国拓展沉浸式探索项目,累计接待观众总量已迅速突破45万人次,为来 自全球各地的人们带来惊喜。希望能以华中旗舰店链接各文旅机构,共同激发创新与合作,为武汉观 众创造更多难忘的体验和美好回忆。"博新全宇宙创始人、LWA卢瓦文化首席执行官唐祎程表示。 除" ...