Core Insights - The China Consumers Association (CCA) has made significant progress in consumer rights protection and market development, with 1.533 million complaints processed and 690 million yuan recovered for consumers in the first three quarters of 2025 [1] Group 1: Digital Consumer Rights Protection - The launch of the "Consumer Check" WeChat mini-program allows consumers to easily find businesses that offer unconditional returns, covering over 215,000 merchants nationwide [1] - The "National Consumer Smart 315" platform has registered over 2.476 million consumers and 91,000 businesses since its trial run in March 2024, recovering over 1.17 billion yuan for consumers [2] - The platform's new "Scan to Identify Products" feature enables consumers to verify product information by scanning barcodes, enhancing consumer oversight [2] Group 2: Legal Framework and Advocacy - CCA is strengthening consumer rights through public interest litigation and legislative advocacy, participating in the revision of 23 laws and regulations, and providing 86 targeted suggestions [3] - During the "3.15" campaign, CCA published 10 typical cases of consumer rights protection to address issues in food safety, medical services, and prepaid consumption [3] Group 3: Consumer Engagement and Market Activation - The "3.15 Golden Autumn Shopping Festival" was held to stimulate consumption, covering over 620 million consumers and generating over 55.26 billion yuan in consumption growth [4][5] - CCA is promoting green consumption through the "China Consumer Green Consumption Guide," which includes 50 actionable suggestions to encourage environmentally friendly behaviors [5] Group 4: Market Supervision and Consumer Education - CCA is actively addressing consumer issues such as "price gouging" in the airline industry and misleading advertising in marriage services, advocating for improved regulations [6][7] - The "Ganjiaokou Consumer Lecture Hall" has hosted 10 sessions on various consumer topics, making professional knowledge accessible to consumers [8] - The "Consumer Association Helps You Choose" WeChat mini-program provides access to 550 product testing results, aiding consumers in making informed purchasing decisions [9] Group 5: Collaborative Governance - CCA is enhancing consumer association capabilities and complaint handling efficiency through collaboration with various government departments and industry associations [11] - Initiatives include consumer protection tips for the elderly and monitoring excessive packaging in products, contributing to regulatory decision-making [11]

Core Points - The "Consumption Check" platform, developed by the China Consumers Association with support from the State Administration for Market Regulation, was launched on May 7 this year, allowing consumers to query offline merchants that support unconditional returns [1] - The platform covers nearly 200,000 merchants across 31 provinces, autonomous regions, and municipalities, with product categories including home appliances, clothing, and building materials, offering return periods ranging from 7 days to 1 year [1] - The "Consumption Check" WeChat mini-program is user-friendly, requiring no registration, and allows for multi-dimensional queries based on region, store name, and product category, while also integrating navigation, one-click merchant calls, and merchant reviews [1] Industry Impact - "Consumption Check" serves as both an information tool and an intangible "golden signboard" for merchants, enhancing consumer confidence [1] - Merchants can increase customer acquisition without additional advertising costs, benefiting from the traffic generated by the platform [1] - The transparency of information and standardized service commitments provided by "Consumption Check" reduces the likelihood of consumer disputes, improving the overall shopping experience and transforming consumer expectations into reality [1]