近日，华润置地首届润伙伴营销共创大会在海南举行。大会秉持 "共建共赢" 理念，邀请了由华润 置地20个地区公司推荐的250余位全国各城市核心合作伙伴（以下简称 "润伙伴"）参会。通过此次全国 性深度联动，华润置地将进一步搭建润伙伴全国资源库，建立长效沟通机制，凝聚各方力量，共同探索 行业发展新路径。 华润置地相关负责人表示，首届大会仅是起点，华润置地将致力推动润伙伴营销共创计划在不同地 区稳步落地，并深化城市和项目的协同，拓展多元合作路径，集全国润伙伴之力，共启中国房地产行业 向新未来。 大会现场。（受访者供图） 在本次大会中，华润置地通过多维度内容设置，为润伙伴注入信心与归属感。从品牌布局与产品逻 辑，到公建领域的专业能力与标杆项目打造，再到26年来在海南践行的"3+1"战略与全域渠道合作模 式，华润置地系统性展示了雄厚实力与创新能力，赢得与会润伙伴们的高度认同。同时，大会还特设了 2025年度合作伙伴表彰环节，针对业主伙伴、物业伙伴、媒体伙伴等，颁发了各自领域的专属荣誉奖 项。 据介绍，本次大会标志着华润置地精心打造的润伙伴营销共创计划正式启航。基于华润置地现有的 全域客户拓展体系，以"内外协同"整合多方 ...

Core Insights - The conference marks the launch of China Resources Land's innovative marketing co-creation model, aiming to break traditional boundaries and explore new paths for collaborative development [1][15] - The event emphasizes "co-building and co-winning," gathering over 250 key partners from various sectors to enhance resource sharing and long-term communication mechanisms [3][9] Group 1: Event Overview - The first "Run Partner Marketing Co-Creation Conference" was held in Hainan, focusing on collaboration among core partners [1][15] - Participants included owners, property partners, media partners, and brokers, all contributing significantly to the marketing business development [3] Group 2: Experience and Engagement - Partners engaged in a two-day deep dive into Hainan projects, experiencing the cultural and tourism service system [5] - The event featured local cultural performances, enhancing the sense of community and appreciation among partners [5] Group 3: Confidence and Recognition - The conference aimed to instill confidence and a sense of belonging among partners through multi-dimensional content presentations [9] - Awards were presented to various partner categories, recognizing their contributions and establishing a model for collaboration [11] Group 4: Marketing Strategy - The conference introduced a comprehensive marketing co-creation plan, integrating internal and external resources to enhance customer engagement and collaboration [12][13] - Key pillars of the plan include secure cooperation guarantees, efficient transaction tools, and shared value rights, addressing partners' needs with tailored solutions [13] Group 5: Future Outlook - The conference is positioned as the starting point for an annual industry event, with plans to expand the marketing co-creation initiative across different regions [15]