Core Insights - The conference marked the launch of China Resources Land's innovative "Ruin Partner Marketing Co-Creation Plan" aimed at collaborative development and resource integration [1] - The event gathered over 250 partners from various sectors, emphasizing the importance of cooperation in enhancing marketing efforts [1] - The plan focuses on three pillars: secure cooperation guarantees, efficient transaction tools, and shared value rights, providing a comprehensive solution for industry partners [1][2] Group 1 - The conference was centered around the theme of "co-construction and win-win" and aimed to build a national resource pool and long-term communication mechanism with partners [1] - The initiative integrates internal and external resources to enhance customer reach and collaboration capabilities [1] - The launch of the new unified customer platform "Xiao Run+" will allow for full visibility of customer processes [2] Group 2 - The plan includes the introduction of a training empowerment system for partners, addressing their specific needs [2] - The overall strategy aims to transform cooperative relationships from simple business collaborations into a shared destiny community [1] - The initiative is designed to maximize the empowerment of partners across various fields, achieving a synergistic effect [2]

Core Insights - The first "Run Partner" marketing co-creation conference organized by China Resources Land was held in Hainan, emphasizing the concept of "co-building and co-winning" [1] - Over 250 core partners from various cities were invited to participate, aiming to establish a national resource database and a long-term communication mechanism [1][2] - The conference marked the official launch of the "Run Partner" marketing co-creation plan, which focuses on enhancing customer reach and collaboration capabilities through efficient resource integration [2][3] Summary by Sections Event Overview - The conference showcased China Resources Land's strengths and innovative capabilities, receiving high recognition from attending partners [2] - A special award ceremony was held to honor partners in various fields, including property owners, property management, and media [2] Strategic Initiatives - The "Run Partner" marketing co-creation plan is designed to address the new market environment with three main pillars: secure cooperation guarantees, efficient transaction tools, and shared value rights [2] - The plan includes seven systematic solutions aimed at creating core value for industry partners, such as expanding cooperation rights and upgrading service standards [2] Future Outlook - The company aims to steadily implement the "Run Partner" marketing co-creation plan across different regions, enhancing collaboration among cities and projects [3]

Core Insights - The conference marks the launch of China Resources Land's innovative marketing co-creation model, aiming to break traditional boundaries and explore new paths for collaborative development [1][15] - The event emphasizes "co-building and co-winning," gathering over 250 key partners from various sectors to enhance resource sharing and long-term communication mechanisms [3][9] Group 1: Event Overview - The first "Run Partner Marketing Co-Creation Conference" was held in Hainan, focusing on collaboration among core partners [1][15] - Participants included owners, property partners, media partners, and brokers, all contributing significantly to the marketing business development [3] Group 2: Experience and Engagement - Partners engaged in a two-day deep dive into Hainan projects, experiencing the cultural and tourism service system [5] - The event featured local cultural performances, enhancing the sense of community and appreciation among partners [5] Group 3: Confidence and Recognition - The conference aimed to instill confidence and a sense of belonging among partners through multi-dimensional content presentations [9] - Awards were presented to various partner categories, recognizing their contributions and establishing a model for collaboration [11] Group 4: Marketing Strategy - The conference introduced a comprehensive marketing co-creation plan, integrating internal and external resources to enhance customer engagement and collaboration [12][13] - Key pillars of the plan include secure cooperation guarantees, efficient transaction tools, and shared value rights, addressing partners' needs with tailored solutions [13] Group 5: Future Outlook - The conference is positioned as the starting point for an annual industry event, with plans to expand the marketing co-creation initiative across different regions [15]