位于深圳湾体育中心春茧体育馆的华润万家市集，也成为选手们的热门去处。现场的"投出好礼"互动专 区更成为跑者们的欢乐场。瞄准，蓄力，投掷！跑者们在轻松有趣的互动中轻松解锁"润家"小吊梨汤、 洛神乌梅饮、茅根竹蔗水等快乐健康水。市集上的的"润家"奶香手撕包、黄油软华夫、原味内蒙鲜牛乳 饼干、低GI有机去核西梅干等零食，也成为赛后能量补给的热门选择。 深圳南山半程马拉松自2015年创办以来，历经十年发展，已成为一项标志性的城市体育盛事，并获评世 界田联标牌赛事。赛事期间，华润万家始终秉持"引领消费升级，共创美好生活"的使命，打造覆盖赛 前、赛中到赛后的全程服务链条，与市民、马拉松爱好者们一道乐享赛事、乐享生活。 山海有径，奔跑不止。万家将继续开发更多自有品牌惊喜好物，不仅提供"优选、优质、优价"的产品满 足消费者的多元化需求，更传递健康、积极、充满乐趣的生活态度，携手消费者奔向每一个更加健康、 美好的明天。 12月14日，2025深圳南山半程马拉松鸣枪开跑，一场融合自然之美、人文之韵与科创之力的奔跑盛事在 山海之畔上演。作为本次赛事支持商，华润万家携旗下自有品牌"润家"，为参赛者和观众带来"赛事全 周期补给+沉浸式 ...

位于深圳湾体育中心春茧体育馆的华润万家市集，也成为选手们的热门去处。现场的"投出好礼"互动专 区更成为跑者们的欢乐场。瞄准，蓄力，投掷！跑者们在轻松有趣的互动中轻松解锁"润家"小吊梨汤、 洛神乌梅饮、茅根竹蔗水等快乐健康水。市集上的的"润家"奶香手撕包、黄油软华夫、原味内蒙鲜牛乳 饼干、低GI有机去核西梅干等零食，也成为赛后能量补给的热门选择。 12月14日，2025深圳南山半程马拉松鸣枪开跑，一场融合自然之美、人文之韵与科创之力的奔跑盛事在 山海之畔上演。作为本次赛事支持商，华润万家携旗下自有品牌"润家"，为参赛者和观众带来"赛事全 周期补给+沉浸式体验"，更有黑松露菌菇猪肉肠、孜然烧烤味小米锅巴、有机板栗仁等润家好物，以 优质的自然美味为奔跑注入满满能量。正值华润万家会员感恩月惊喜开启，会员到店消费还有机会领取 无门槛感恩礼券，快来get赛事同款"润家"好物吧！想要跑得好，优质能量不可少。赛前，打开参赛物 资包就能收获"润家"带来的惊喜好礼。黑松露菌菇猪肉肠精选优质后腿肉，大于含量≥75%的猪后腿肉 带来弹润口感。孜然烧烤味小米锅巴以非油炸工艺制作，酥脆不腻，是选手们随身装备中的安心之选。 此外，"润家" ...

Group 1 - The core viewpoint of the article highlights the growth and strategic evolution of private label brands in the retail sector, particularly focusing on the success of companies like CR Vanguard in China and their response to changing consumer preferences [1][3][6]. - According to Circana, global private label sales are projected to reach a record $271 billion in 2024, indicating a strong trend towards self-owned brands among major retailers [1][3]. - CR Vanguard has launched a comprehensive upgrade of its private label products, introducing six major product lines to enhance consumer choice and align with market trends [4][6][18]. Group 2 - The development of CR Vanguard's private label strategy has evolved from basic positioning to a more refined and strategic operation, marking a significant shift in their approach to meet consumer demands [4][6]. - The new product matrix includes a wide range of categories such as snacks, beverages, and organic products, reflecting the company's commitment to quality and consumer preferences [8][12][15]. - The packaging of CR Vanguard's private label products has been redesigned to effectively communicate product value and enhance consumer experience, which is crucial in influencing purchasing decisions [15][17]. Group 3 - The article emphasizes the importance of quality and transparency in private label products, as consumers are increasingly focused on the ingredients and production processes [3][6][20]. - CR Vanguard's private label strategy is closely tied to social responsibility, particularly in supporting rural revitalization through the promotion of local products [17][18]. - The competitive landscape for private labels is intensifying, with companies needing to differentiate themselves beyond price competition to build long-term consumer loyalty [18][20].