淘宝丑东西线下展

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年轻人爱上“丑东西” 文化消费有了“活人感”
Hang Zhou Ri Bao· 2025-08-22 02:27
Group 1 - The first offline "Ugly Things" exhibition in Hangzhou has seen a daily footfall of over 3,000 people, doubling on weekends, indicating strong public interest in unconventional art [3] - The exhibition features popular "ugly" items such as the "Frog Spoon" and "Green Horse Headgear," attracting young visitors who engage with the installations and express their enjoyment of the "liveliness" these items represent [3][4] - The concept of "liveliness" reflects a generational shift among young people, emphasizing authenticity and imperfection in contrast to traditional beauty standards [4] Group 2 - The rise of "liveliness" in consumer culture is evident in various cultural and tourism activities, which increasingly incorporate elements that resonate with public emotions and participation [5] - The animated film "Wang Wang Mountain Little Monster," which has gained popularity this summer, tells a relatable story that emphasizes the value of living authentically, further illustrating the appeal of "liveliness" in contemporary narratives [5]
淘宝丑东西线下展启幕:五届赛事百余件入围宝贝构筑审美新边界
Guan Cha Zhe Wang· 2025-07-28 08:43
Group 1 - The concept of beauty and ugliness has blurred, with "ugly treasures" gaining popularity among young people as a form of social currency and emotional relief [1] - The Taobao Ugly Things Contest, launched in 2020, has attracted millions of participants and has become a cultural phenomenon, culminating in the 2025 Retail Asia Awards for innovative marketing in China [1] - The first offline exhibition of the Taobao Ugly Things Contest will take place in Hangzhou, showcasing over 100 selected items from the contest, emphasizing the creativity behind these unconventional designs [1][3] Group 2 - The exhibition theme "The Time of Ugliness Has Arrived" aims to encourage visitors to embrace unconventional aesthetics, featuring three main sections and a special unit that reviews the contest's history and impact [3] - The exhibition is free to attend, with high public interest exceeding expectations, indicating a strong cultural shift towards accepting and celebrating "ugly" designs [3][5] - Interactive areas within the exhibition allow visitors to engage with past contest entries, further promoting the idea of "ugly" as a new style and social media trend [7] Group 3 - The collaboration with the China Academy of Art for the exhibition highlights the academic interest in the changing public aesthetics and the role of "ugly" items as disruptors in mainstream culture [9] - The exhibition serves as a platform for discussing the notion that ugliness can stimulate empathy and creativity, challenging traditional aesthetic values [9]