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德国展览业发展趋势及其对中国展览业的启示
Sou Hu Cai Jing· 2025-09-22 06:58
Group 1: Key Trends in the German Exhibition Industry - The German exhibition industry is undergoing significant transformation driven by technology, with AI application rates expected to reach 70% by 2025, a 40% increase from 2022 [3] - The hybrid exhibition model is evolving into a 2.0 phase, exemplified by the Frankfurt Exhibition Group's "Content-Hubs," which has seen a 120% annual growth in non-exhibitor paid memberships [3] - Sustainability has become a strategic core, with the implementation of the "2040 Carbon Neutral Roadmap" leading to historic investments in green venue renovations and innovative material recycling systems [4] Group 2: Globalization and Market Adjustments - The German exhibition market is experiencing a shift in globalization strategies, with a regional center strategy replacing single expansion, resulting in a 37% annual growth in exhibitors in the Middle East [5] - Visa facilitation has become a competitive key, with 28% of Indian and Brazilian exhibitors abandoning participation due to visa issues, prompting the introduction of a "Fast Track" visa program [5] - Data sovereignty challenges are emerging with the implementation of the EU Data Act, necessitating local data storage solutions for German organizers in markets like China [5] Group 3: Infrastructure and Economic Challenges - Aging infrastructure is constraining the growth of the German exhibition industry, with international flight numbers at Frankfurt Airport still 18% below pre-pandemic levels, impacting attendance at major events [8] - Economic uncertainties are reshaping participation decisions, with 57% of companies maintaining their exhibition budgets while 21% express growth intentions and 18% plan reductions [9] - The decision-making cycle for exhibitors has shortened from 12-18 months to 6-9 months, with 35% of companies adopting a "rolling assessment" mechanism [9] Group 4: Talent and Workforce Transformation - The digital transformation of the industry is creating a skills gap, with demand for data analysts increasing by 170% while qualified talent supply only grows by 40% [10] - Organizational resistance is evident as traditional sales roles transition to "digital consultants," with 43% of employees facing adaptability challenges [10] - The need for inclusivity is highlighted, with only 31% of the work environment being suitable for neurodiverse individuals, despite their representation being 12% in the industry [10] Group 5: Insights for the Chinese Exhibition Industry - The German experience suggests the development of an OMO collaborative system, extending the operational period of major exhibitions to a year-round service [12] - Establishing green exhibition standards through lifecycle assessments and financial incentives for sustainable practices is recommended [13] - Optimizing international strategies, particularly in Asia, by enhancing visa facilitation and fostering talent exchange programs is crucial [14] Group 6: Overall Industry Perspective - The AUMA report indicates a critical transition in the global exhibition industry from scale expansion to quality enhancement, emphasizing that technological innovation should reinforce the core value of exhibitions as trust-based economic hubs [16]
第三届粤港澳大湾区发展工商大会在穗举行,大湾区会展业联盟成立
9月15日,第三届粤港澳大湾区发展工商大会于广州召开。会上,粤港澳大湾区会展业联盟正式宣告成立,同时《2024年度粤港澳大湾区展览 业发展报告》(以下简称《报告》)重磅发布,为大湾区展览业的发展描绘出清晰蓝图。 经济发展的"驱动器" 作为我国开放程度最高、经济活力最强的区域之一,粤港澳大湾区在国家发展大局中占据重要战略地位。而展览业,作为现代服务业的关键一 环,堪称城市经济发展的"驱动器"。它借助自身平台,实现了来自海外和全国的人流、物流、信息流等创新要素的脉冲式集聚,进一步释放出 粤港澳大湾区世界级城市群的超规模效应。 金融、物流、商业服务和专业服务等现代服务业的发展,是大湾区亟待加强协同、提升水平的重点领域。在此基础上,推动供应链管理、研 发、创意等新兴产业融合创新,对大湾区转型和创新发展意义重大。而展览业的协同发展,在这一进程中扮演着关键角色,它能推动区域要素 加速流动与整合,助力现代服务业体系构建,激发区域发展动力,提升区域竞争力。 撬动城市群的"巧实力" 粤港澳大湾区城市群间产业纽带紧密,构建起高效互联的经济生态圈。 20世纪80年代,伴随改革开放,香港制造业大规模北迁珠三角,设计、管理等核心环节留 ...
临沂展览业综合指数居全国地级市第二
Da Zhong Ri Bao· 2025-09-05 02:48
Group 1 - Linyi ranked second among China's prefecture-level cities in the exhibition industry comprehensive index according to the 2024 China Exhibition Data Statistical Report [1] - From January to July 2025, Linyi hosted a total of 101 various exhibition events, including 54 professional exhibitions, covering a total exhibition area of 998,000 square meters, with 15,000 participating enterprises and 1.344 million visitors [1] - The wood industry is a key sector for Linyi, with the Wood Expo being a significant event that has transitioned from government-hosted to market-driven operations, becoming one of the most successful market-oriented exhibitions in the province [1] Group 2 - Linyi has increased its efforts to invite overseas buyers, achieving a 180% year-on-year growth in the number of overseas buyers invited to participate in exhibitions, reaching over 2,400 by the end of July [2] - The city has implemented a "Exhibition and Tourism" integration development plan, which has generated over 1.2 billion yuan in tourism consumption through exhibitions this year [2] - Linyi plans to host over 150 exhibition events throughout the year, with a total exhibition area expected to exceed 1.6 million square meters [2]
临沂|临沂展览业综合指数居全国地级市第二
Da Zhong Ri Bao· 2025-09-05 00:45
Group 1 - The core viewpoint of the news is that Linyi has achieved significant recognition in the exhibition industry, ranking second among prefecture-level cities in China according to the 2024 China Exhibition Data Statistical Report [1] - In the first seven months of 2025, Linyi hosted a total of 101 various exhibition events, including 54 professional exhibitions, covering a total exhibition area of 998,000 square meters, with 15,000 participating enterprises and 1.344 million visitors [1] - Linyi's wood industry is highlighted as a key sector, with the Wood Expo being a flagship event that has transitioned from government-led to market-driven operations, becoming one of the most successful market transformation exhibitions in the province [1] Group 2 - The city has made efforts to internationalize its marketplace, inviting over 2,400 overseas buyers to participate in exhibitions, marking a 180% increase compared to the same period last year [2] - The implementation of the "Exhibition and Cultural Tourism Integration Development Plan" has successfully driven cultural tourism consumption exceeding 1.2 billion yuan through various exhibition activities [2] - Linyi plans to host over 150 exhibition events throughout the year, with a total exhibition area expected to exceed 1.6 million square meters, including key events like the 74th Autumn National Hardware Commodity Fair [2]
年轻人爱上“丑东西” 文化消费有了“活人感”
Hang Zhou Ri Bao· 2025-08-22 02:27
Group 1 - The first offline "Ugly Things" exhibition in Hangzhou has seen a daily footfall of over 3,000 people, doubling on weekends, indicating strong public interest in unconventional art [3] - The exhibition features popular "ugly" items such as the "Frog Spoon" and "Green Horse Headgear," attracting young visitors who engage with the installations and express their enjoyment of the "liveliness" these items represent [3][4] - The concept of "liveliness" reflects a generational shift among young people, emphasizing authenticity and imperfection in contrast to traditional beauty standards [4] Group 2 - The rise of "liveliness" in consumer culture is evident in various cultural and tourism activities, which increasingly incorporate elements that resonate with public emotions and participation [5] - The animated film "Wang Wang Mountain Little Monster," which has gained popularity this summer, tells a relatable story that emphasizes the value of living authentically, further illustrating the appeal of "liveliness" in contemporary narratives [5]
广州商贸会展向绿色智慧转型
Jing Ji Ri Bao· 2025-05-23 22:10
Group 1: Retail and Exhibition Industry in Guangzhou - Guangzhou's total retail sales of social consumer goods reached 291.27 billion yuan, with a year-on-year growth of 3.5% [1] - The number of economic and trade exhibitions held in Guangzhou's professional exhibition venues reached 60, marking a year-on-year increase of 36.4%, with an exhibition area of 2.402 million square meters, up 14.2% [1] - The cumulative number of exhibitors and visitors reached 2.484 million, reflecting a year-on-year growth of 9.3% [1] Group 2: Miniso's Strategic Initiatives - Miniso is focusing on transforming into quality retail and enhancing interest consumption, with 2025 marking the second year of this transition [1] - The company has launched over 90 new IP events this year, including collaborations with major franchises like Harry Potter and "Black Myth: Wukong" [1] - Miniso has established a robust supply chain with over 1,400 quality suppliers globally, with approximately 50% of suppliers located in the Pearl River Delta [1] Group 3: SHEIN's Innovations in Fashion Industry - SHEIN's innovation research center in Panyu integrates cutting-edge technology exploration, quality testing, and supply chain training [2] - The company is promoting digital and green upgrades in the fashion industry, with nearly 80% of its green electricity usage coming from rooftop solar projects [2] - SHEIN is committed to driving carbon reduction through technology innovation and sustainable practices across the product lifecycle [2] Group 4: Exhibition Growth in Guangzhou - In 2024, Guangzhou's exhibition industry is expected to reach a new scale with 358 exhibitions and an exhibition area of 11.86 million square meters, reflecting an 8.9% growth [3] - The number of attendees for exhibitions is projected to reach 23.13 million, a significant increase of 30.7% [3] - Guangzhou's conference industry is also growing, with 6,406 meetings expected to be held, marking a 13.7% increase in participation [3]
云南出台促进展览业发展新政,最高可获220万元奖补
Zhong Guo Jing Ji Wang· 2025-05-23 04:04
Core Viewpoint - The Yunnan Provincial Department of Commerce has issued support measures to promote the high-quality development of the exhibition industry, with a focus on enhancing the convention and exhibition economy in the region [1][2][3] Group 1: Support for New Exhibition Projects - New exhibition projects that align with local industrial development and last for three days or more will receive corresponding support [1] - For exhibitions held in professional venues with an area between 5,000 square meters and 10,000 square meters, a one-time support of 80,000 yuan will be provided; for every additional 1,000 square meters beyond 10,000 square meters, an extra 10,000 yuan will be granted, with a maximum cumulative support of 1 million yuan [1] - In non-professional venues, exhibitions with more than 100 standard booths will receive 300 yuan per booth, with a maximum cumulative support of 200,000 yuan [1] Group 2: Support for Continuing Exhibition Projects - Continuing exhibition projects that last for three days or more and have increased in scale will also receive support [2] - For exhibitions in professional venues with an area of 10,000 square meters or more that have increased in size compared to the previous session, support of 10,000 yuan will be given for every additional 1,000 square meters, with a maximum cumulative support of 500,000 yuan [2] - In non-professional venues, exhibitions with more than 100 standard booths that have increased in booth numbers compared to the previous session will receive 3,000 yuan for every additional 10 booths, with a maximum cumulative support of 300,000 yuan [2] Group 3: Support for Importing Quality Exhibition Projects - The measures strongly support the introduction of international and national-level exhibition projects to Yunnan [3] - For large touring exhibitions that have been held outside for three or more sessions and are introduced for the first time in Yunnan, support will be provided based on exhibition area, with a maximum of 2 million yuan for projects over 100,000 square meters [3] - For projects between 50,000 and 100,000 square meters, support of 80,000 yuan per 10,000 square meters will be provided; for projects between 10,000 and 50,000 square meters, support of 60,000 yuan per 10,000 square meters will be granted [3] Group 4: Additional Support Measures - The measures also provide support for the development of exhibition enterprises, international certification applications, and talent cultivation in the exhibition industry [3] - The measures will be implemented for one year starting from the date of publication, with support applicable to events occurring between January 1, 2025, and May 31, 2026 [3] - The Yunnan Provincial Department of Commerce will adjust and improve the measures based on the execution situation during the trial period [3]