会议强调，当前消费结构加快从商品消费主导向服务消费主导转变，服务贸易也在万亿美元基础上迈上 新台阶，要以高水平开放为引领，坚持"政策+活动"双轮驱动，培育服务消费新增长点，鼓励支持服务 出口，创新发展数字贸易，促进展览业高质量发展，奋力实现"十五五"高质量发展良好开局。 各省、自治区、直辖市及新疆生产建设兵团商务主管部门代表，商务部有关司局负责同志参会。中央和 国家机关有关部门代表参加会议。 会议指出，2025年是"十四五"收官之年，在以习近平同志为核心的党中央坚强领导下，全国商务系统通 力合作、开拓创新，推动服务消费和服务贸易高质量发展，服务消费加力增效，服务贸易再创新高，为 助力经济持续回升向好作出积极贡献。 2月4—5日，2026年全国服务消费和服务贸易工作会议在京召开。会议以习近平新时代中国特色社会主 义思想为指导，全面贯彻党的二十大和二十届历次全会精神，认真落实中央经济工作会议部署，落实全 国商务工作会议要求，总结2025年和"十四五"工作，研究部署2026年工作，谋划"十五五"服务消费和服 务贸易发展。商务部副部长鄢东出席会议并作工作报告。 ...

第 1页 共 4页 中国展览经济发展报告 2025-中国国际贸 易促进委员会 一、研究背景评估 二、范围与边界确认 三、核心摘要提炼 四、关键数据抓取与呈现 五、风险与机遇诊断 - 国内展、出国展、自办展 第 2页 共 4页 一、研究背景评估 | 项目 | 说明 | | --- | --- | | | 中国国际贸易促进委员会（中国贸促会）及其下属机构： | | 研究机构 | - 展览管理部（国展局和世博会事务办公室） | | | - 中国贸促会研究院 | | 权威性说明 | 中国贸促会是国家级贸易投资促进机构，受国务院委托审批出国展览，具有政策背景、行业数据获 | | | 取渠道、国际展览组织合作经验，其发布的报告具有官方性、行业标杆性、国际认可度。 | | 样本数量 | 国内展：4095 项经贸类展会（2000 ㎡以上） | | | 出国展：1259 项实际执行的出国展览项目 | | 研究时间范 | 2025 年全年（部分数据涵盖 2019-2025 年趋势对比） | | 围 | | | 报告发布/ | 2026 年 1 月发布，数据覆盖 2025 年全年及近期趋势，时效性强，适用于 2026 年行业展望与 ...

Core Insights - The Chinese exhibition industry is transitioning from scale expansion to quality enhancement, playing an increasingly significant role in empowering industrial upgrades and promoting international economic and trade cooperation [1][2]. Group 1: Industry Growth - In 2025, the number of trade exhibitions in China is expected to exceed 4,000, with a total exhibition area nearing 160 million square meters, achieving a "double growth" target [2]. - The exhibition industry demonstrates strong resilience, maintaining steady growth in the context of the "14th Five-Year Plan" [1]. Group 2: International Influence - The international influence of China's exhibition industry continues to rise, with the China Council for the Promotion of International Trade approving 1,259 exhibitions in 57 countries, covering a net exhibition area of 684,000 square meters and involving 47,700 participating companies, marking a year-on-year growth of 7.98% [3]. Group 3: Regional Development - The share of exhibitions in the central and western regions of China has increased to 30%, with events like the Wuhan Optics Valley Expo and Chengdu Western Expo becoming new engines for regional economic development [2]. Group 4: Government Support - Local governments are actively implementing policies to support the exhibition industry, enhancing financial support, industry linkage, brand cultivation, and standardized management to stimulate market vitality and promote social consumption [2]. Group 5: Major Exhibition Platforms - National-level large exhibition platforms are becoming significant windows for international engagement, with the third China International Supply Chain Promotion Expo attracting participation from 75 countries and regions, showcasing concentrated innovative achievements and highlighting the collaborative effects of the industrial chain [2].

在今天（1月23日）召开的2026年中国会展经济国际合作论坛上，中国贸促会对外发布了《中国展览经济发展报告2025》。《报告》显示，中国国内展览 继续呈现稳中有进的良好态势，展会数量与面积再创新高。 2025年，出国展览呈现出"总体平稳、结构优化"的特征，项目数量延续增长态势。机械、交通运输物流是中国企业海外参展办展项目数量最多的行业。消 费品行业项目数量占比增长势头也比较突出。 来源：总台央视 编辑：游万龙 《报告》显示，2025年，中国国内共举办经贸类展会4095项，展览总面积1.59亿平方米，同比分别增长6.53%和2.5%。 与此同时，中部和西部地区展会数量增速较快，分别同比增长11.51%和14.94%。 中国贸促会展览管理部部长 邬胜荣：数字化、绿色化转型成效显著。人工智能、数字孪生等技术快速迭代，为展览业数字化水平提升注入强劲动能。 中国贸促会展览管理部部长 邬胜荣：区域集聚特征显著，东部地区举办的经贸类展会数量和展览面积占全国比重均超六成，京津冀、长三角、珠三角三 大区域贡献了全国53.85%的展会数量和62.48%的展出面积。 在今天（1月23日）召开的2026年中国会展经济国际合作论坛上， ...

Group 1 - The core viewpoint of the report is that China's exhibition industry is set to achieve record growth in 2025, with 4,095 trade exhibitions and a total exhibition area of 159 million square meters, representing year-on-year increases of 6.53% and 2.5% respectively [1] - The report attributes the robust development of the exhibition industry to several supporting factors, including the transition of the Chinese economy towards higher quality, which lays a solid foundation for the industry's high-quality growth [1] - The "Three New" economy, focusing on new industries, new business formats, and new models, continues to inject momentum into the exhibition industry [1] Group 2 - Local government support for the exhibition industry has been increasing, further promoting quality upgrades within the sector [1] - National-level large exhibitions are playing a significant role as open windows for international cooperation, exemplified by the third China International Supply Chain Promotion Expo, which attracted participation from 75 countries and regions [1] - The China Pavilion at the Osaka Expo received nearly 2 million visitors and won a gold award for large self-built pavilion displays, highlighting the international influence of China's exhibitions [1][2] Group 3 - The overseas exhibition market is also experiencing stable development and structural optimization, significantly contributing to the high-quality development of foreign trade [2] - In 2025, the China Council for the Promotion of International Trade approved 1,259 exhibitions in 57 countries, with a net exhibition area of 684,000 square meters and participation from 47,700 enterprises [2] - The China International Cooperation Forum on Exhibition Economy, established in 2005, has been held in 20 cities, with the current forum themed "Transformative Era: Co-creating Links, Innovating the Future" [2]

1月23日，在2026年中国会展经济国际合作论坛上，《中国展览经济发展报告2025》发布。 1月23日，在2026年中国会展经济国际合作论坛上，《中国展览经济发展报告2025》发布（以下简称《报告》）。《报告》显示， 2025年，中国展览业作为连接产业与市场、国内与国际的重要平台，展览业在经济结构优化、发展动能转换的进程中，实现了高质量发 展。其中，武汉作为2025年展览业重点城市，被单独列入分析报告。 《报告》还以"中国光谷"国际光电子博览会（简称"光博会"）为例，提到光博会突破传统框架， 首次设置"空天地海"无人驾控装备实 景场， 通过"光+无人驾控装备""光+ 机器人""光 +AI"等融合场景，直观呈现了光电子技术在低空经济、智能汽车、智能制造等新兴领域的 支撑作用，彰显光电技术对产业升级的驱动力量。 中国贸促会展览管理部部长邬胜荣在论坛上发言。 不仅如此，《报告》中，还指出武汉加速会展+商文旅体融合，打造"大会展+"生态，会展业的乘数效应凸显，有效拉动了文旅、交 通、餐饮、住宿等相关产业增长。比如武汉体育消费展与武汉马拉松同期举办，深入打造了"赛、食、赏、购、游"为一体的消费新场景， 激发体育消费新活 ...

1月20日，以"双驱拓新局·粤商扬新帆"为主题、由广东省商业联合会主办的"2026广东中外商界迎春大 会"暨系列经贸活动在广州举行。据活动上消息，2026广东优品展初定于7月24—26日在广交会展馆A区 举行。 在2025年举办的首届广东优品展实现69.62亿元意向成交金额、吸引8.25万人次客流，以"展演销融合"模 式打通"展品变商品、展商变伙伴、展场变市场"转化通道。 2026广东优品展以"广东优品·粤见新篇"为愿景，将实现多维度升级迭代。在时间与空间布局方面，展 会初定在介于春、秋广交会之间的黄金时段举行，展馆迁至广交会展馆A区，展览面积扩容至7万平方 米，展馆增至7个，新增省外优品馆，并将家用电器与消费电子分开设馆，进一步优化展区生态。在专 业效能方面，拟邀请1500家企业、3000家专业采购商参展，较首届分别增加500家和1000家；展会将聚 焦行业龙头与新锐企业，强化精准供采对接，突出商业化、专业化属性。在生态体验方面，展会将开 展"广东优品甄选"活动，深度融入人工智能技术，通过智能供采匹配系统、大数据分析平台构建智慧展 会生态。 2026广东优品展的升级创新，得到不少企业的积极响应。"首届展会为 ...

Core Viewpoint - Miao Exhibition, a leading player in the exhibition service industry in China, is facing declining revenues and profits despite holding over 40% market share in overseas exhibitions. The company is preparing for an A-H share listing to attract global capital and enhance its brand image [1][10]. Group 1: Company Overview - Miao Exhibition has submitted a listing application to the Hong Kong Stock Exchange, with CMB International as its sole sponsor [1]. - The company is the top overseas exhibition organizer in China, with a market share of 45.4% in the number of exhibitions and 28.2% in exhibition area as of 2024 [1][8]. - Miao Exhibition provides comprehensive services including exhibition management, booth sales, and related services, having successfully organized 77 exhibitions across various sectors [1]. Group 2: Financial Performance - The company's revenues from 2022 to the first half of 2025 were RMB 348 million, RMB 834 million, RMB 751 million, and RMB 240 million, respectively, indicating a downward trend [1][3]. - Net profits for the same period were RMB 52 million, RMB 188 million, RMB 156 million, and RMB 14 million, with a significant drop in net profit margin from 22.51% in 2023 to 5.83% [1][9]. - The company’s cash and cash equivalents stood at RMB 514 million as of June 2025 [1]. Group 3: Business Segments - Miao Exhibition's main revenue source is from exhibition hosting services, which saw a decline of 12.6% and 5.4% in 2024 and the first half of 2025, respectively, reducing its revenue share to 89.4% [2][3]. - The exhibition agency service segment, however, is growing, with its revenue share increasing to 9.5% [2][3]. Group 4: Market Position and Trends - The global exhibition market is recovering post-pandemic, with a compound annual growth rate (CAGR) of 13.9% in the number of exhibitions in China from 2020 to 2024 [6][8]. - The overseas exhibition market is experiencing even stronger growth, with specialized exhibitions showing a CAGR of 206.7% in number and 182% in area from 2020 to 2024 [8]. - Miao Exhibition has a strong brand presence and a stable customer base, with approximately 6,000 to 9,000 clients over the years [8]. Group 5: Technological Investment - The company is investing in AI and digital transformation, aiming to create integrated solutions that combine exhibition services with AI technology and supply chain services [4][5]. - Miao Exhibition has registered multiple patents and software copyrights, with its core product, AI Hui Exhibition, enhancing interaction between exhibitors and attendees [5]. Group 6: Future Outlook - Despite its leading market position, Miao Exhibition faces challenges with declining revenues and profitability due to rising costs and fluctuating core business performance [9]. - The company’s upcoming A-H share listing is seen as a strategy to attract investment and improve its financial standing, although its fundamental performance needs significant improvement [10].

Core Viewpoint - Miao Exhibition, a leading player in the exhibition service industry in China, is facing declining revenues and profits despite holding over 40% market share in overseas exhibitions. The company is preparing for an IPO in Hong Kong while its financial performance has been negatively impacted by industry conditions [1][12]. Financial Performance - Miao Exhibition's revenues from 2022 to the first half of 2025 are as follows: 348 million RMB, 835 million RMB, 751 million RMB, and 240 million RMB, indicating a downward trend [1][3]. - Net profits for the same period are 52 million RMB, 188 million RMB, 156 million RMB, and 14 million RMB, with a significant drop in net profit margin from 22.51% in 2023 to 5.83% in 2025 [1][11]. - The company had cash and cash equivalents of 514 million RMB as of June 2025 [1]. Business Segments - Miao Exhibition operates primarily in two segments: exhibition hosting services and exhibition agency services. The hosting services account for the majority of revenue but have seen a decline, with revenue shares dropping to 89.4% in 2025 [2][4]. - The exhibition hosting services include comprehensive processes from preparation to post-event services, with a focus on independent exhibitions. The company hosted 21, 26, 21, and 9 exhibitions from 2022 to the first half of 2025 [4][10]. - The exhibition agency services have shown growth, with revenue contribution increasing to 9.5% in 2025, primarily from exhibitions in the UAE and Saudi Arabia [2][4]. Market Position - Miao Exhibition holds a dominant position in the overseas exhibition market, with a market share of 45.4% in terms of the number of exhibitions and 28.2% in terms of exhibition area [1][10]. - The company has a stable customer base, with approximately 6,000 to 9,000 clients over the years, although the number of clients dropped to 3,000 in the first half of 2025 [10]. Industry Outlook - The global exhibition market is expected to see double-digit growth from 2022 to 2024, with China being a key player, accounting for 28.3% of the total exhibition numbers by 2024 [7][10]. - The overseas exhibition market is experiencing strong growth, particularly in specialized exhibitions, but is expected to slow down after 2024 due to high base effects [10]. Technological Investment - Miao Exhibition is investing in AI and digital transformation to enhance its service offerings and competitive edge, with R&D expenditure rising to 4% in the first half of the year [5][6]. - The company has registered multiple patents and software copyrights, with its core product, AI Hui Exhibition, aimed at improving interactions between exhibitors and attendees [6].

吉卜力的展览会曾于2024年在上海举办，本次广州展会原计划举办至2026年10月，延期公告发布后，社 交媒体上出现不少惋惜的评论。近期，受中日两国关系紧张的影响，日本相关活动接连宣布取消…… 原定于12月25日在广东省广州市开幕的以吉卜力工作室为主题的展览会"吉卜力工作室物语·宫崎骏电影 世界的奇境漫游"已确定延期。活动官方社媒账号于12月8日发布了这一消息。近期，受中日两国关系紧 张的影响，日本相关活动接连宣布取消，此次展览会也被认为受到相关影响。 日本经济新闻（中文版：日经中文网）田边静 广州报道 版权声明：日本经济新闻社版权所有，未经授权不得转载或部分复制，违者必究。 日经中文网 https://cn.nikkei.com 2024年4月在上海举办的吉卜力工作室展会 视频号推荐内容： 官方账号发布的公告并未说明延期原因，仅表示"后后续安排，我们将第一时间通过各官方渠道向大家 发布"，同时提到"期待在不久的将来，我们能早日再见"。 吉卜力的展览会曾于2024年在上海举办。本次广州展会原计划举办至2026年10月。延期公告发布后，社 交媒体上出现不少惋惜的评论，表示"期待了好久，好可惜"等。 在中国，原定1 ...