中国经济网北京10月31日讯（记者王婉莹）今日，国务院新闻办公室举行国务院政策例行吹风会。商务 部对外贸易司司长王志华表示，推动展会绿色化是拓展绿色贸易的一项务实举措，也是展览业高质量发 展的必然要求。 王志华介绍，目前广交会、进博会等重点展会已在绿色化实践中走在前列，均实现"两个百分之百"，即 绿色电力供应率和特装展位绿色达标率均达到百分之百，为行业树立了标杆。为进一步推进展会绿色化 转型，商务部将从三方面重点发力。 二是加强展会绿色化统计监测。自2022年起，新修订的展览业统计调查制度，在展会统计中专门增加了 绿色搭建面积、用电量、废弃垃圾排放量等几个绿色相关指标。"这就好比给展会做了'绿色体检'，让 我们可以更加精准监测展会能耗水平和减排成效。今年5月，又对这些指标进行了优化，目的是让数据 更加科学、更加准确，也更好地为提升展会绿色化水平提供数据参考。"王志华说。 三是进一步加强展会绿色化标准引导。近年来，商务部已陆续出台《环保展台设计制作指南》《环保展 台评定标准》《绿色展馆》等一系列行业标准，提供了明确的操作指引，让企业在设计和搭建时有章可 循。接下来，还将继续完善这些标准体系，让绿色布展从"示范动 ...

Group 1: Key Trends in the German Exhibition Industry - The German exhibition industry is undergoing significant transformation driven by technology, with AI application rates expected to reach 70% by 2025, a 40% increase from 2022 [3] - The hybrid exhibition model is evolving into a 2.0 phase, exemplified by the Frankfurt Exhibition Group's "Content-Hubs," which has seen a 120% annual growth in non-exhibitor paid memberships [3] - Sustainability has become a strategic core, with the implementation of the "2040 Carbon Neutral Roadmap" leading to historic investments in green venue renovations and innovative material recycling systems [4] Group 2: Globalization and Market Adjustments - The German exhibition market is experiencing a shift in globalization strategies, with a regional center strategy replacing single expansion, resulting in a 37% annual growth in exhibitors in the Middle East [5] - Visa facilitation has become a competitive key, with 28% of Indian and Brazilian exhibitors abandoning participation due to visa issues, prompting the introduction of a "Fast Track" visa program [5] - Data sovereignty challenges are emerging with the implementation of the EU Data Act, necessitating local data storage solutions for German organizers in markets like China [5] Group 3: Infrastructure and Economic Challenges - Aging infrastructure is constraining the growth of the German exhibition industry, with international flight numbers at Frankfurt Airport still 18% below pre-pandemic levels, impacting attendance at major events [8] - Economic uncertainties are reshaping participation decisions, with 57% of companies maintaining their exhibition budgets while 21% express growth intentions and 18% plan reductions [9] - The decision-making cycle for exhibitors has shortened from 12-18 months to 6-9 months, with 35% of companies adopting a "rolling assessment" mechanism [9] Group 4: Talent and Workforce Transformation - The digital transformation of the industry is creating a skills gap, with demand for data analysts increasing by 170% while qualified talent supply only grows by 40% [10] - Organizational resistance is evident as traditional sales roles transition to "digital consultants," with 43% of employees facing adaptability challenges [10] - The need for inclusivity is highlighted, with only 31% of the work environment being suitable for neurodiverse individuals, despite their representation being 12% in the industry [10] Group 5: Insights for the Chinese Exhibition Industry - The German experience suggests the development of an OMO collaborative system, extending the operational period of major exhibitions to a year-round service [12] - Establishing green exhibition standards through lifecycle assessments and financial incentives for sustainable practices is recommended [13] - Optimizing international strategies, particularly in Asia, by enhancing visa facilitation and fostering talent exchange programs is crucial [14] Group 6: Overall Industry Perspective - The AUMA report indicates a critical transition in the global exhibition industry from scale expansion to quality enhancement, emphasizing that technological innovation should reinforce the core value of exhibitions as trust-based economic hubs [16]

Core Insights - The establishment of the Guangdong-Hong Kong-Macao Greater Bay Area Exhibition Industry Alliance and the release of the "2024 Guangdong-Hong Kong-Macao Greater Bay Area Exhibition Industry Development Report" highlight the strategic importance of the exhibition industry in driving economic growth in the region [1][3]. Group 1: Economic Significance - The Greater Bay Area is recognized as one of the most open and economically vibrant regions in China, playing a crucial role in the national development strategy [3]. - The exhibition industry is identified as a key driver of urban economic development, facilitating the aggregation of innovative elements such as people, logistics, and information from both domestic and international sources [3][4]. Group 2: Development Trends - The exhibition industry in the Greater Bay Area has shown a robust development trend over the past decade, with a significant recovery in 2023, surpassing the scale of exhibitions held in 2019 [5][14]. - In 2024, a total of 924 exhibitions are scheduled, representing a year-on-year increase of 1.32% compared to 2023, indicating strong market vitality and growth potential [5][14]. Group 3: Structural Analysis - The internal structure of the Greater Bay Area's exhibition industry shows significant regional differences, with the nine mainland cities hosting 718 exhibitions (77.71%), Hong Kong 145 exhibitions (15.70%), and Macau 61 exhibitions (6.60%) [5][6]. - The report highlights that while the Greater Bay Area excels in resource integration in the upstream and midstream supply chain, there is a need for improvement in downstream market expansion and brand building [9]. Group 4: Competitive Advantages - The Greater Bay Area boasts a high number of large exhibition venues and indoor exhibition space, significantly exceeding the national average, with Guangzhou and Shenzhen ranking first and third globally in indoor exhibition area [11][13]. - Macau's competitive edge in the exhibition market is attributed to its advantageous location, leading hardware facilities, and high international service standards [13]. Group 5: Collaborative Dynamics - The exhibition industry in the Greater Bay Area is characterized by a strong collaboration between private enterprises and industry associations, with over 75% of exhibitions organized by enterprises, predominantly private ones [14]. - The establishment of the Greater Bay Area Exhibition Industry Alliance is expected to enhance collaboration and vitality within the exhibition sector, contributing to the achievement of strategic goals for the region [14].

Group 1 - Linyi ranked second among China's prefecture-level cities in the exhibition industry comprehensive index according to the 2024 China Exhibition Data Statistical Report [1] - From January to July 2025, Linyi hosted a total of 101 various exhibition events, including 54 professional exhibitions, covering a total exhibition area of 998,000 square meters, with 15,000 participating enterprises and 1.344 million visitors [1] - The wood industry is a key sector for Linyi, with the Wood Expo being a significant event that has transitioned from government-hosted to market-driven operations, becoming one of the most successful market-oriented exhibitions in the province [1] Group 2 - Linyi has increased its efforts to invite overseas buyers, achieving a 180% year-on-year growth in the number of overseas buyers invited to participate in exhibitions, reaching over 2,400 by the end of July [2] - The city has implemented a "Exhibition and Tourism" integration development plan, which has generated over 1.2 billion yuan in tourism consumption through exhibitions this year [2] - Linyi plans to host over 150 exhibition events throughout the year, with a total exhibition area expected to exceed 1.6 million square meters [2]

Group 1 - The core viewpoint of the news is that Linyi has achieved significant recognition in the exhibition industry, ranking second among prefecture-level cities in China according to the 2024 China Exhibition Data Statistical Report [1] - In the first seven months of 2025, Linyi hosted a total of 101 various exhibition events, including 54 professional exhibitions, covering a total exhibition area of 998,000 square meters, with 15,000 participating enterprises and 1.344 million visitors [1] - Linyi's wood industry is highlighted as a key sector, with the Wood Expo being a flagship event that has transitioned from government-led to market-driven operations, becoming one of the most successful market transformation exhibitions in the province [1] Group 2 - The city has made efforts to internationalize its marketplace, inviting over 2,400 overseas buyers to participate in exhibitions, marking a 180% increase compared to the same period last year [2] - The implementation of the "Exhibition and Cultural Tourism Integration Development Plan" has successfully driven cultural tourism consumption exceeding 1.2 billion yuan through various exhibition activities [2] - Linyi plans to host over 150 exhibition events throughout the year, with a total exhibition area expected to exceed 1.6 million square meters, including key events like the 74th Autumn National Hardware Commodity Fair [2]

Group 1 - The first offline "Ugly Things" exhibition in Hangzhou has seen a daily footfall of over 3,000 people, doubling on weekends, indicating strong public interest in unconventional art [3] - The exhibition features popular "ugly" items such as the "Frog Spoon" and "Green Horse Headgear," attracting young visitors who engage with the installations and express their enjoyment of the "liveliness" these items represent [3][4] - The concept of "liveliness" reflects a generational shift among young people, emphasizing authenticity and imperfection in contrast to traditional beauty standards [4] Group 2 - The rise of "liveliness" in consumer culture is evident in various cultural and tourism activities, which increasingly incorporate elements that resonate with public emotions and participation [5] - The animated film "Wang Wang Mountain Little Monster," which has gained popularity this summer, tells a relatable story that emphasizes the value of living authentically, further illustrating the appeal of "liveliness" in contemporary narratives [5]

Group 1: Retail and Exhibition Industry in Guangzhou - Guangzhou's total retail sales of social consumer goods reached 291.27 billion yuan, with a year-on-year growth of 3.5% [1] - The number of economic and trade exhibitions held in Guangzhou's professional exhibition venues reached 60, marking a year-on-year increase of 36.4%, with an exhibition area of 2.402 million square meters, up 14.2% [1] - The cumulative number of exhibitors and visitors reached 2.484 million, reflecting a year-on-year growth of 9.3% [1] Group 2: Miniso's Strategic Initiatives - Miniso is focusing on transforming into quality retail and enhancing interest consumption, with 2025 marking the second year of this transition [1] - The company has launched over 90 new IP events this year, including collaborations with major franchises like Harry Potter and "Black Myth: Wukong" [1] - Miniso has established a robust supply chain with over 1,400 quality suppliers globally, with approximately 50% of suppliers located in the Pearl River Delta [1] Group 3: SHEIN's Innovations in Fashion Industry - SHEIN's innovation research center in Panyu integrates cutting-edge technology exploration, quality testing, and supply chain training [2] - The company is promoting digital and green upgrades in the fashion industry, with nearly 80% of its green electricity usage coming from rooftop solar projects [2] - SHEIN is committed to driving carbon reduction through technology innovation and sustainable practices across the product lifecycle [2] Group 4: Exhibition Growth in Guangzhou - In 2024, Guangzhou's exhibition industry is expected to reach a new scale with 358 exhibitions and an exhibition area of 11.86 million square meters, reflecting an 8.9% growth [3] - The number of attendees for exhibitions is projected to reach 23.13 million, a significant increase of 30.7% [3] - Guangzhou's conference industry is also growing, with 6,406 meetings expected to be held, marking a 13.7% increase in participation [3]

Core Viewpoint - The Yunnan Provincial Department of Commerce has issued support measures to promote the high-quality development of the exhibition industry, with a focus on enhancing the convention and exhibition economy in the region [1][2][3] Group 1: Support for New Exhibition Projects - New exhibition projects that align with local industrial development and last for three days or more will receive corresponding support [1] - For exhibitions held in professional venues with an area between 5,000 square meters and 10,000 square meters, a one-time support of 80,000 yuan will be provided; for every additional 1,000 square meters beyond 10,000 square meters, an extra 10,000 yuan will be granted, with a maximum cumulative support of 1 million yuan [1] - In non-professional venues, exhibitions with more than 100 standard booths will receive 300 yuan per booth, with a maximum cumulative support of 200,000 yuan [1] Group 2: Support for Continuing Exhibition Projects - Continuing exhibition projects that last for three days or more and have increased in scale will also receive support [2] - For exhibitions in professional venues with an area of 10,000 square meters or more that have increased in size compared to the previous session, support of 10,000 yuan will be given for every additional 1,000 square meters, with a maximum cumulative support of 500,000 yuan [2] - In non-professional venues, exhibitions with more than 100 standard booths that have increased in booth numbers compared to the previous session will receive 3,000 yuan for every additional 10 booths, with a maximum cumulative support of 300,000 yuan [2] Group 3: Support for Importing Quality Exhibition Projects - The measures strongly support the introduction of international and national-level exhibition projects to Yunnan [3] - For large touring exhibitions that have been held outside for three or more sessions and are introduced for the first time in Yunnan, support will be provided based on exhibition area, with a maximum of 2 million yuan for projects over 100,000 square meters [3] - For projects between 50,000 and 100,000 square meters, support of 80,000 yuan per 10,000 square meters will be provided; for projects between 10,000 and 50,000 square meters, support of 60,000 yuan per 10,000 square meters will be granted [3] Group 4: Additional Support Measures - The measures also provide support for the development of exhibition enterprises, international certification applications, and talent cultivation in the exhibition industry [3] - The measures will be implemented for one year starting from the date of publication, with support applicable to events occurring between January 1, 2025, and May 31, 2026 [3] - The Yunnan Provincial Department of Commerce will adjust and improve the measures based on the execution situation during the trial period [3]