Core Points - The Guangdong Cultural and Tourism Overseas Promotion Center was inaugurated in Paris, aiming to enhance cultural and tourism exchanges between Guangdong and France, as well as Europe [1] - The center will promote Guangdong's cultural essence and expand the inbound tourism market by telling compelling "Guangdong stories" to the world [1] - A personal exhibition of Guangdong embroidery by Wang Xinyuan was held alongside the inauguration, showcasing the unique cultural depth of Guangdong [1] Summary by Sections Inauguration and Objectives - The center is a collaboration between the provincial cultural and tourism department and the provincial tourism holding group [1] - It aims to deepen cultural and tourism cooperation and expand the inbound tourism market [1] Event Highlights - The inauguration attracted representatives from Chinese and French government departments, key cultural and tourism institutions, business associations, and mainstream media [1] - The event featured an exhibition of six representative works by Wang Xinyuan, a master of Guangdong embroidery, blending traditional techniques with modern aesthetics [1] Digital and Collaborative Initiatives - The center's official website, "Cloud Guangdong," was launched to provide information, experiences, and interaction for the French public and tourism industry [1] - A strategic cooperation agreement was signed with the French travel agency Euro-Asia, focusing on product development, digital marketing, and high-end business travel [2] - The center plans to conduct various activities, including themed promotions and training for French tourism professionals, to immerse the European public in Guangdong's charm [2]

指尖翻飞、栩栩如生的广绣杰作，让现场嘉宾近距离感受广东非物质文化遗产的深厚底蕴与独特魅力。国家非遗传承人的现场 互动，更将这份文化传承的温度传递给每一位观众。 7月1日，在塞纳河畔的浪漫之都，一座连接岭南与欧洲的全新文化桥梁今日落成。广东文旅海外推广中心在法国巴黎隆重揭牌 启用，标志着广东深耕欧洲市场、深化中法文旅合作迈出里程碑式一步。该中心由广东省文化和旅游厅与广东省旅游控股集团 联手打造，旨在成为广东在欧洲的"桥头堡"，深化与法国乃至全欧的文旅交流合作，大力拓展入境游市场，立体传播广式文化 精髓，持续向世界讲述引人入胜的"广东故事"。 本次揭牌仪式选址巴黎优雅的十六区，吸引了来自中法政府部门、核心文旅机构、重要商协会及主流媒体代表等重量级嘉宾云 集。现场岭南文化元素巧妙点缀，气氛庄重而热烈。 仪式在浓厚的岭南风情中拉开帷幕，广东省旅游控股集团董事长郭大杰先生在致辞时强调："广东文旅海外推广中心的设立，是 广东文旅高质量'走出去'的关键落子。它将构建常态化、机制化的中法文旅合作平台，不仅推动世界遗产开平碉楼、丹霞山，美 食之都顺德等广东优质文旅资源的国际化表达与传播，更将致力于促进双向客源互送、人才交流与产 ...