Core Viewpoint - Guangdong Province is leveraging the "Yue Enjoy Warm Winter Travel in Guangdong" consumption season to boost inbound tourism and cultural consumption, capitalizing on the APEC summit held in Shenzhen as a significant opportunity for high-quality development in the tourism sector [1] Group 1: Policy Initiatives - The province aims to enhance inbound tourism through "policy facilitation" and "service refinement," promoting measures such as 240-hour transit visa exemptions and 30-day entry visa exemptions to create a seamless travel experience for both domestic and international tourists [2] - Efforts will be made to optimize visitor experiences during major events like the APEC summit, encouraging tourist attractions and accommodations to offer special packages and extended check-out options [2] Group 2: Event Promotion - Guangdong will host various cultural and tourism events, including the "Guangdong Tourism Culture Festival" and "Come to Guangdong for the New Year," featuring a matrix of seven unique activities aimed at enhancing cultural tourism [3] - The province plans to distribute at least 20 million yuan in cultural tourism consumption vouchers during key events, creating a collaborative model of benefits among the government, platforms, and merchants to attract visitors [3] Group 3: Marketing and Promotion - A comprehensive global promotional strategy will be implemented under the theme "Vibrant Guangdong Fashion Bay Area," focusing on collaboration with mainstream media and online travel platforms to reach a wider audience [4] - The province will launch a thematic song to enhance the image of "Vibrant Guangdong" and develop seasonal tourism IPs that highlight the unique cultural and climatic resources of Guangdong throughout the year [4]

Core Viewpoint - The "Yue Enjoy Warm Winter, Happy Travel Guangdong" consumption season activity aims to boost consumer spending and economic growth in Guangdong province through a series of themed events and policies, leveraging major upcoming events like the 15th National Games and the APEC summit [1][2]. Group 1: Event Overview - The consumption season will run from November 1, 2025, to March 31, 2026, integrating provincial resources to enhance consumer engagement and economic stability [1]. - Key focuses include the National Games, APEC summit, winter holidays, and the Spring Festival, with four major themed activities and six consumer-friendly policies [2]. Group 2: Economic Impact - Guangdong's GDP has ranked first in the nation for 36 consecutive years, with a population of approximately 160 million and retail sales accounting for 10% of the national total [1]. - In the first three quarters of this year, Guangdong welcomed over 70 million inbound tourists, generating over 160 billion yuan in tourism foreign exchange income, reflecting a year-on-year growth of 32% and 27% respectively [1]. Group 3: Consumer Incentives - The provincial government will allocate an additional 3.5 billion yuan for the event, linking funding distribution to local performance in boosting consumption [3]. - Various consumer vouchers will be issued, including dining, cultural tourism, and product purchase vouchers, with specific subsidies for automobiles and electronics [3]. Group 4: Financial Support - The event will enhance financial services by optimizing payment environments and providing specialized financial services for major events [4]. - Collaboration with travel companies like Ctrip and Guangdong Travel Control Group aims to stimulate the local tourism market [4].