Core Viewpoint - The "Yue Enjoy Warm Winter, Happy Travel Guangdong" consumption season activity aims to boost consumer spending and economic growth in Guangdong province through a series of themed events and policies, leveraging major upcoming events like the 15th National Games and the APEC summit [1][2]. Group 1: Event Overview - The consumption season will run from November 1, 2025, to March 31, 2026, integrating provincial resources to enhance consumer engagement and economic stability [1]. - Key focuses include the National Games, APEC summit, winter holidays, and the Spring Festival, with four major themed activities and six consumer-friendly policies [2]. Group 2: Economic Impact - Guangdong's GDP has ranked first in the nation for 36 consecutive years, with a population of approximately 160 million and retail sales accounting for 10% of the national total [1]. - In the first three quarters of this year, Guangdong welcomed over 70 million inbound tourists, generating over 160 billion yuan in tourism foreign exchange income, reflecting a year-on-year growth of 32% and 27% respectively [1]. Group 3: Consumer Incentives - The provincial government will allocate an additional 3.5 billion yuan for the event, linking funding distribution to local performance in boosting consumption [3]. - Various consumer vouchers will be issued, including dining, cultural tourism, and product purchase vouchers, with specific subsidies for automobiles and electronics [3]. Group 4: Financial Support - The event will enhance financial services by optimizing payment environments and providing specialized financial services for major events [4]. - Collaboration with travel companies like Ctrip and Guangdong Travel Control Group aims to stimulate the local tourism market [4].

Core Points - Guangdong Provincial Government has launched the "Yue Enjoy Warm Winter, Happy Travel in Guangdong" consumption season activity from November 2025 to March 2026 [1][2] - The initiative aims to leverage major events such as the National Games, APEC Summit, winter holidays, and the Spring Festival to create four flagship activities [1] - A total of 35 billion RMB has been allocated to support the consumption season, with funds distributed based on performance targets related to consumption growth [2] Group 1 - The "Follow the National Games to Travel Guangdong" activity will introduce 23 "National Games+" themed tourism routes and various "event+scenic area" packages for an immersive viewing experience [1] - The "Welcome Summit Travel Guangdong" activity will release an inbound travel guide globally, featuring 10 premium routes and 60 high-quality nighttime consumption scenarios [1] - Guangdong will promote five major consumption brands focusing on dining, accommodation, transportation, travel, shopping, and entertainment [1] Group 2 - The "Food in Guangdong" brand will be highlighted through the release of a "Food Map," featuring 30 characteristic food gathering areas and 30 tasting routes [1] - A total of no less than 20 million RMB in cultural and tourism consumption vouchers will be distributed during the "Please Come to Guangdong for the New Year" key activity period [2] - The initiative includes various incentives for both domestic and international consumers, such as dining coupons and themed packages [1][2]