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Ren Min Ri Bao· 2025-08-25 00:13
Core Viewpoint - The Central Economic Work Conference emphasizes the need to innovate and diversify consumption scenarios, expand service consumption, and promote the development of the cultural tourism industry through themed post offices that attract tourists and enhance the cultural experience [1]. Group 1: Themed Post Offices - The Beijing Di'anmen themed post office, established in 1906, has transformed into a popular tourist spot by telling the story of the 24 solar terms through innovative cultural products and experiences [2][3]. - The post office underwent a significant renovation starting in 2023, with plans to reopen by the end of 2024, featuring a blend of cultural themes and modern design elements [4]. - The Qingdao Marine Research themed post office collaborates with marine research institutions to create educational experiences and promote deep-sea exploration, attracting visitors and enhancing consumer engagement [5][7]. Group 2: Cultural Integration and Consumer Engagement - The Chengdu Panda themed post office leverages the panda culture and local heritage to create a unique consumer experience, offering over 2,000 distinctive products and attracting a young demographic [8][10]. - The themed post offices across China have reached a total of 838, generating revenue of 355 million yuan, with a significant number located in 5A scenic areas, showcasing the integration of postal services with cultural and tourism initiatives [10].