熊猫主题文创产品

Search documents
中国消费向新而行丨走,到主题邮局打卡去
Ren Min Ri Bao· 2025-08-25 01:18
Core Viewpoint - The Central Economic Work Conference emphasizes the need to innovate diverse consumption scenarios, expand service consumption, and promote the development of the cultural tourism industry, with various postal departments creating new consumption scenes based on regional and cultural characteristics [1] Group 1: Theme Post Offices - The Beijing Di'anmen Theme Post Office has transformed into a cultural hub by telling the story of the 24 solar terms, showcasing a variety of cultural products and postal items [1][5] - The theme post office renovation in Chengdu is set to be completed by the end of 2024, featuring a unique design that integrates cultural elements and enhances visitor experience [3][5] - The Qingdao Marine Research Theme Post Office collaborates with marine research institutions to create educational experiences and develop related cultural products [6][7] Group 2: Cultural and Economic Impact - The Panda Post Office in Chengdu has become a cultural landmark, attracting a significant number of young visitors and generating substantial annual revenue [10] - As of the end of last year, there were 838 theme post offices across the country, generating a total revenue of 355 million yuan, with 159 located in 5A scenic areas [11] - The theme post offices serve as platforms for integrating postal services with cultural innovation, enhancing the role of postal services in promoting tourism and benefiting the community [11]
走,到主题邮局打卡去
Ren Min Ri Bao· 2025-08-25 00:13
Core Viewpoint - The Central Economic Work Conference emphasizes the need to innovate and diversify consumption scenarios, expand service consumption, and promote the development of the cultural tourism industry through themed post offices that attract tourists and enhance the cultural experience [1]. Group 1: Themed Post Offices - The Beijing Di'anmen themed post office, established in 1906, has transformed into a popular tourist spot by telling the story of the 24 solar terms through innovative cultural products and experiences [2][3]. - The post office underwent a significant renovation starting in 2023, with plans to reopen by the end of 2024, featuring a blend of cultural themes and modern design elements [4]. - The Qingdao Marine Research themed post office collaborates with marine research institutions to create educational experiences and promote deep-sea exploration, attracting visitors and enhancing consumer engagement [5][7]. Group 2: Cultural Integration and Consumer Engagement - The Chengdu Panda themed post office leverages the panda culture and local heritage to create a unique consumer experience, offering over 2,000 distinctive products and attracting a young demographic [8][10]. - The themed post offices across China have reached a total of 838, generating revenue of 355 million yuan, with a significant number located in 5A scenic areas, showcasing the integration of postal services with cultural and tourism initiatives [10].
(走进中国乡村)清凉秦岭藏商机 “熊猫经济”激活山水价值
Zhong Guo Xin Wen Wang· 2025-08-10 07:23
Core Viewpoint - The article highlights the economic potential of Foping County, Shaanxi Province, driven by the "Panda Economy" and "Cool Economy," leveraging its rich ecological resources and tourism opportunities. Group 1: Panda Economy - Foping County is home to over 130 wild giant pandas, making "panda encounters" a common experience for visitors [2] - The local tourism industry is thriving, with attractions like the Qinling Giant Panda Rescue and Breeding Research Base drawing large crowds [2] - The presence of pandas has inspired creative content, with visitors sharing their experiences on social media platforms [2] Group 2: Cool Economy - Foping County is marketed as an ideal summer retreat, with accommodations fully booked during peak season, often requiring advance online reservations [2] - Local residents are capitalizing on tourism by selling regional specialties such as wild mountain walnuts and Qinling honey [2] - Various cultural and tourism events, such as music festivals, are being organized to attract visitors and boost local income [4] Group 3: Digital Transformation - The integration of panda-themed merchandise and creative products is enhancing consumer engagement and driving local spending [6] - Digital platforms like "Play Foping" are being utilized to streamline travel experiences, combining accommodation, dining, and activities [6] - The use of VR technology to create a digital replica of the panda rescue base allows for virtual tourism experiences, expanding the reach of Foping's attractions [6]