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热卖超6万条!广东海鲈“鲜”动全国
Nan Fang Nong Cun Bao· 2025-12-02 04:35
Core Insights - The live streaming event for Guangdong sea bass, organized by Hengxing Food and Dongfang Zhenxuan, achieved remarkable sales, with over 60,000 fish sold and a total revenue exceeding 2 million yuan in one day [6][7][19]. Group 1: Sales Performance - The live streaming event sold over 10,000 orders within the first two hours, and by 3 PM, total sales reached 20,000 orders [4][6]. - The event ranked first in the fresh produce category for the day, highlighting the growing popularity of Guangdong sea bass among consumers [7][19]. Group 2: Product Quality and Safety - Consumers showed high concern for the safety and freshness of the sea bass, prompting the hosts to provide third-party testing reports confirming no drug or heavy metal residues [21][22]. - The sea bass is marketed as being caught, processed, and delivered on the same day, ensuring maximum freshness [27][29]. Group 3: Industry Position and Production - Guangdong is the leading producer of sea bass in China, with a projected production of 183,000 tons in 2024, accounting for 71% of the national total [16][19]. - The industry has established a comprehensive supply chain from breeding to processing and logistics, with a total output value exceeding 18.6 billion yuan [19]. Group 4: Future Developments - The "Blue Fishing Port" project, set to be operational by 2025, will enhance processing capabilities and cold chain logistics, with an expected annual processing capacity of 35,000 tons [35][36]. - Hengxing Food aims to expand its market presence and brand recognition through continuous product innovation and leveraging the growing demand for high-quality seafood [46][68].