东年菜产业发展 奏响"三部曲"丨 广货行天下_南 方+_南方plus 随着马年春节临 近，中国家庭一 年中最重要的年 夜饭即将登场。 2026"年菜经 济"再提速，广 在广东，一 场"年菜经济"的 热流正在涌动， 先于1月7日 以"粤沪年菜产 业联盟成立"下 锅炒热，继 以"广东年菜飘 香上海"加料炒 香。广东作为中 国饮食重镇，率 先捕捉到这一趋 势，以创新思维 和系统布局，奏 响了年菜产业发 展的"三部曲" ， 将传统年菜打造 为经济发展的新 引擎。 第一曲 从餐桌佳肴到产 业"头啖汤"—— 概念落地与市场 开拓 年菜产业化的第 一步，是将传统 节日食品概念转 化为标准化、规 模化、品牌化的 现代产业。2023 年10月，广东预 制菜、餐饮业界 组织发起"首届 年菜领军企业座 谈会"，标志着 年菜正式从家庭 厨房走向产业化 发展轨道。这场 座谈会汇集了 160多家食品企 业、餐饮品牌和 行业专家，共同 探讨年菜标准化 生产、品牌建设 和市场拓展路 径，为产业融合 发展奠定了政策 与市场基础。 四个月后，广东 年菜迎来里程碑 式突破。2024年 1月，"广东年菜 首航新西兰"活 动成功举行，首 批标准化生产 ...

□四川日报全媒体记者 王密农家坝坝宴兴起中高端套餐火爆外卖自助受欢迎"妈，今年年夜饭咱不去酒店了，我订 了个农家乐的刨猪宴！"距除夕不到一个月，成都市民刘磊兴奋地在家庭群里宣布。消息刚发，群里立马被点赞和 好奇追问刷了屏——今年除夕，他们要去新都区新繁街道的一家农家乐团年。这并非个例。春节临近，成都的年 夜饭市场里，一股"下乡过年"的新潮流悄然兴起，重新定义着年夜饭的仪式感。从"吃顿饭"到"过个年"：体验感 成消费决胜场"除夕中午和晚上的包间，一个月前就订满了，现在只有大厅还有少量位置。"1月20日，记者致电成 都餐饮老字号盘飧市春熙路店，前台人员的答复印证了今年成都年夜饭市场的火爆。据了解，盘飧市自去年12月 启动年夜饭预订，十余个包厢便被抢订一空，目前仅剩部分错峰时段的大厅席位可供"捡漏"。同样预订火爆的还 有黑珍珠餐厅许家菜。该餐厅推出了5988元、6988元、8988元三档年夜饭套餐，截至记者发稿时，除夕晚上的包 厢已全部订满，仅中午时段有少量包厢可订。记者走访发现，今年成都城区年夜饭预订普遍提前了1—2个月，中 高端套餐成为消费主力。城市餐饮预订火爆同时，郊区农家乐也成为不少家庭团年的选择。新繁街道 ...

Core Viewpoint - The article discusses the deep-rooted cultural and culinary connections between Guangdong and Shanghai, highlighting the popularity of Cantonese cuisine in Shanghai and its historical significance in the region's dining culture [1][5][72]. Group 1: Historical Context - The culinary relationship between Guangdong and Shanghai dates back to the late Qing Dynasty, with Cantonese merchants establishing a presence in Shanghai, bringing various goods and culinary traditions [15][19]. - The first Cantonese restaurant in Shanghai, Xinghualou, was established in 1851 and remains a prominent establishment today [21]. - By the late Qing and early Republican periods, Cantonese cuisine gained significant popularity in Shanghai, becoming a dominant force in the local dining scene [25][30]. Group 2: Cultural Exchange - The article emphasizes that the flow of food is a reflection of cultural symbiosis, with both regions sharing a maritime civilization that values trade and cultural exchange [8][72]. - Cantonese cuisine has become an integral part of Shanghai's urban culture, transcending mere food to symbolize identity and community for both Guangdong and Shanghai residents [86]. Group 3: Contemporary Developments - The upcoming "Guangdong Year Dish Festival" in Shanghai aims to promote Guangdong's culinary offerings, showcasing the importance of food in cultural dialogue and economic collaboration between the two regions [11][99]. - The festival is part of a broader initiative to enhance cooperation in various sectors, including agriculture, logistics, and brand marketing, driven by the cultural significance of the dishes [108][110]. Group 4: Culinary Trends - Cantonese cuisine continues to thrive in Shanghai, with a notable presence in Michelin-starred restaurants, indicating its ongoing appeal and influence in the city's dining landscape [47][49]. - The introduction of live seafood tanks and innovative dining experiences by Cantonese restaurants has reshaped Shanghai's culinary expectations, aligning with the city's dynamic food culture [81][84].

Core Insights - The live streaming event for Guangdong sea bass, organized by Hengxing Food and Dongfang Zhenxuan, achieved remarkable sales, with over 60,000 fish sold and a total revenue exceeding 2 million yuan in one day [6][7][19]. Group 1: Sales Performance - The live streaming event sold over 10,000 orders within the first two hours, and by 3 PM, total sales reached 20,000 orders [4][6]. - The event ranked first in the fresh produce category for the day, highlighting the growing popularity of Guangdong sea bass among consumers [7][19]. Group 2: Product Quality and Safety - Consumers showed high concern for the safety and freshness of the sea bass, prompting the hosts to provide third-party testing reports confirming no drug or heavy metal residues [21][22]. - The sea bass is marketed as being caught, processed, and delivered on the same day, ensuring maximum freshness [27][29]. Group 3: Industry Position and Production - Guangdong is the leading producer of sea bass in China, with a projected production of 183,000 tons in 2024, accounting for 71% of the national total [16][19]. - The industry has established a comprehensive supply chain from breeding to processing and logistics, with a total output value exceeding 18.6 billion yuan [19]. Group 4: Future Developments - The "Blue Fishing Port" project, set to be operational by 2025, will enhance processing capabilities and cold chain logistics, with an expected annual processing capacity of 35,000 tons [35][36]. - Hengxing Food aims to expand its market presence and brand recognition through continuous product innovation and leveraging the growing demand for high-quality seafood [46][68].