Core Insights - The pre-prepared food industry is rapidly growing, with the market size expected to reach 485 billion yuan in 2024, reflecting a year-on-year growth of 34.2% [1] - The exhibition serves as a crucial platform for product display, market expansion, and industry innovation, highlighting the importance of face-to-face interactions in the food sector [1][2] - The event has established itself as a comprehensive platform for showcasing, trading, and brand building in the pre-prepared food sector, enhancing its influence and market vitality [3] Group 1 - The exhibition attracted over 200 exhibitors from 24 provinces and 16 overseas cities, showcasing more than 6,000 products across a 25,000 square meter area [1] - The event included participation from over 60 food machinery companies and more than 100 upstream and downstream industry chain enterprises, indicating a comprehensive representation of the pre-prepared food supply chain [2] - Various activities were organized during the exhibition, including product promotion sessions and chef exchanges, fostering deep discussions on technological innovation and market expansion within the industry [3] Group 2 - The exhibition has been held in Shunde for three consecutive years, establishing itself as a nationally influential platform for the pre-prepared food industry [3] - The event facilitated the formation of cooperation intentions among multiple enterprises and industry organizations, demonstrating its effectiveness in promoting industry collaboration [2] - The exhibition is seen as a key link in connecting agricultural production with consumer dining, contributing to both agricultural efficiency and the development of new manufacturing capabilities [1]

Core Insights - The Guangdong prepared food industry has achieved a scale exceeding 960 billion yuan in the first half of the year, accounting for 13.7% of the national market, with a year-on-year growth rate of over 28% [3][4] - The industry is supported by approximately 8,000 enterprises and has established 15 provincial-level prepared food industrial parks, showcasing a diverse and distinctive industrial layout [3][4] Group 1: Industry Growth and Structure - The prepared food industry in Guangdong is seen as a new engine for county-level economic development, integrating with local agricultural specialties and driving the growth of over 15,000 upstream and downstream enterprises [3][5] - The industry has evolved from a "windfall" three years ago to a strategic emerging industry with an annual output value nearing one trillion yuan [5][6] - The establishment of the first provincial-level prepared food industry research institute has enabled the development of key technologies, enhancing product quality and safety [3][5] Group 2: International Expansion - Guangdong's prepared food exports are projected to reach 31.7 billion yuan by 2024, covering six continents and promoting local delicacies as part of the international dining experience [4][6] - The "Golden Year Dish" initiative has successfully introduced traditional Cantonese dishes to overseas markets, catering to the tastes of the Chinese diaspora [4][6] Group 3: Future Development and Innovation - The third China International (Foshan) Prepared Food Industry Conference serves as a platform for industry development, attracting over 200 representatives from various sectors to collaborate on growth strategies [5][6] - Foshan is focusing on building a comprehensive ecosystem for the prepared food industry, integrating agricultural supply, processing, logistics, sales, branding, and technological research [5][6]

Core Insights - The "2025 Guangdong Featured Ingredients List" was officially released at the third China International (Foshan) Prepared Dishes Industry Conference, highlighting the significance of local agricultural products in the prepared food sector [5][6]. Group 1: Featured Ingredients - Xiniu Mazhusun from Qingyuan, Guangdong, ranked first in the vegetable category with a score of 83.88, making it the top vegetable on the list [11][6]. - The top ten featured ingredients include: 1. Zhanjiang Prawns - 86.17 2. Shunde Yuan Fish - 85.47 3. Taishan Eel - 85.00 4. Xiniu Mazhusun - 83.88 5. Zengcheng Chih Choy - 83.58 6. Zhongshan Shiqi Pigeon - 83.46 7. Duanruan Bitter Melon - 83.04 8. Shaoguan Nanhong Duck - 82.81 9. Shunde Grass Wans - 82.69 10. Chengbing Jing Aode - 82.59 [9]. Group 2: Market Performance - Xiniu Mazhusun has gained significant market influence, with its unique flavor making it an essential ingredient in Cantonese cuisine [12][13]. - The product is well-suited for the prepared food industry due to its ease of processing and adaptability to various dishes, aligning with the demand for standardized and convenient food options [14][13]. - In 2024, the planting area for Xiniu Mazhusun reached 993,000 acres, with a production volume of 1.514 million tons, contributing to an industry value of 10.965 billion yuan [20][21]. Group 3: Promotion and Branding - The brand has successfully penetrated both domestic and international markets, with promotional activities extending across major regions including the Greater Bay Area and Southeast Asia [18][19]. - The upcoming tasting event for Xiniu Mazhusun will take place from July 27 to 28, 2025, in Yingde, inviting stakeholders to experience the product and discuss industry development [22][23].

Core Viewpoint - The article highlights the innovative culinary fusion of Ma Gong Goose and Guangdong lychee, showcasing a series of new dishes that combine the unique flavors of both ingredients, aimed at promoting local food culture [2][3][4][5]. Group 1: Culinary Innovation - The new dish series includes "Lychee Double Flavor Goose," "Goose with Lychee Aroma," "Emerald Lychee Goose," "Crispy Lychee Goose Cubes," and "Drunken Lychee Goose" [3][30]. - These innovative dishes blend traditional cooking techniques with bold creativity, successfully merging the delicious characteristics of Ma Gong Goose with the sweet flavor of lychee [4][5]. Group 2: Cultural Promotion - A promotional video titled "Ma Gong Goose Meets Guangdong Lychee" has been released to further promote the culinary culture of Kaiping, featuring the traditional Cantonese melody of "Selling Lychee" [6][8]. - The video showcases the visually appealing Ma Gong Roast Goose, emphasizing the unique taste experience that can be felt even through the screen [9][10]. Group 3: Industry Development - The Ma Gong Goose industry has evolved beyond traditional practices into a full industrial chain, gaining significant recognition at the 14th Guangdong Modern Agricultural Expo [32][34]. - The establishment of the first modernized park themed around Ma Gong Goose, known as the Ma Gong Goose Prepared Dish Industrial Park, serves as a key platform for high-end and large-scale development of the "Jiangmen Quality" brand [41][42]. Group 4: Cultural Symbolism - Ma Gong Goose has transformed from a mere delicacy into a cultural symbol, with the creation of IPs like "M.Goose" and "Gong Xiao Goose," leading to a diverse range of cultural products [45]. - The presence of Ma Gong Goose in various popular venues across China signifies its growing cultural significance and its role in connecting people to the unique lifestyle of the Lingnan region [47][50].