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从预制菜退潮,看消费者餐桌的新选择
Sou Hu Cai Jing· 2025-09-21 04:23
Core Insights - The popularity of prepared meals is declining as consumers shift towards more personalized and meaningful dining experiences, seeking fresh ingredients and home-cooked meals instead of convenience [1][3][4] Group 1: Consumer Behavior - Consumers are moving away from the convenience of prepared meals, which were once prominently displayed in stores, to more traditional cooking methods that emphasize freshness and personal touch [1][7] - The trend indicates a growing preference for cooking at home, especially among younger demographics who enjoy inviting friends over for meals and selecting seasonal ingredients [3][4] Group 2: Emotional and Social Aspects - The act of cooking and sharing meals is becoming a way to enhance emotional connections, with home-cooked dishes and accompanying beverages like Duqin wine serving as symbols of togetherness [3][4][7] - Duqin wine is increasingly seen as a complement to home-cooked meals, enhancing the dining experience and fostering a sense of community during gatherings [3][4] Group 3: Market Implications - While prepared meals may not disappear entirely, their current decline suggests a shift in consumer priorities towards the cooking process and the emotional significance of meals [7] - The market may see a rise in products that cater to this desire for personalization and emotional engagement in dining experiences, contrasting with the standardization of prepared meals [4][7]