十分钟再谈预制 菜·预制菜的明 天：一场关于时 间、健康与情感 的生活变革丨农 业干部讲预制菜 ㉔_南方+_南方 plus 当我们谈论预制 菜时，我们谈论 的远不应只是菜 肴本身。我们谈 论的更是时代变 迁中，中国家庭 从"围着灶台 转"到"围着生活 转"的深刻变 革，是隐藏 在"一日三餐"背 后，那笔关于时 间、健康与幸福 的"生活账单" 。 要看清预制菜的 明天，我们必须 读懂当下中国最 具代表性的两大 人群，并算清一 笔我们每个人都 正在支付，却时 常忽略的"时间 成本" 。 一、时代的需 求：数据里 的"零零后"厨房 与"银发族"餐桌 中国的消费图 景，正被两股强 大的力量重塑。 一头是规模高达 1.5亿的"零零 后"以及他们组 建的新生家庭。 艾瑞咨询的报告 显示，超过70% 的年轻用户购买 预制菜的主要原 因是"节省时 间"和"不会做 饭"。他们并非 降低生活品味而 远离厨房，而是 在重新定义一日 三餐的格调—— 厨房不再是辛苦 的劳作场所，而 是实现生活品质 的效率空间。他 们的冰箱里常备 着"快手大 菜"包，这购买 的不仅是一道 菜，更是生活的 从容、待客的底 气，以及省下后 可以用于社交、 ...

Core Viewpoint - Luo Yonghao plans to test various ready-to-eat meals available in the market to identify which ones are safe for consumption, while explicitly stating he will not engage in live-streaming sales of these products [1][3]. Group 1: Company Debt and Legal Issues - Luo Yonghao clarified that he repaid all legally mandated personal debts five years ago and has since voluntarily repaid company debts that he was not legally obligated to pay [3]. - Smartisan Technology (Chengdu) Co., Ltd. has recently been listed as a dishonest executor due to failing to fulfill legal obligations, with a total execution amount of 21.4286 million yuan related to loan disputes with Suzhou Zhihui Shengwang Venture Capital [3][4]. - The company stated that the 15 million yuan borrowed from Zhihui Venture Capital is a corporate debt, not a personal one, and Luo Yonghao had previously expressed willingness to repay this debt personally, but decided to delay due to ongoing defamation from the venture capital's management [4]. Group 2: Public Perception and Controversies - Luo Yonghao faced criticism from the founder of Xibei for his comments on the use of ready-to-eat meals without consumer disclosure, leading to a lawsuit for defamation [5]. - Speculations arose regarding Luo Yonghao's whereabouts when his IP address changed to locations outside of China, but he later confirmed he was on a business trip and returned to Shanghai [5][7]. - In response to public comments, Luo Yonghao shared his dining experiences, contrasting fresh meals with ready-to-eat options, and emphasized the importance of quality in food service [7].

Core Insights - The article discusses the phenomenon of pre-packaged meals in the market, highlighting a lack of trust in brands that produce these products, with only a few well-known companies like Shuanghui being identified [1] Industry Summary - The pre-packaged meal market has experienced rapid growth in recent years, yet major food corporations have largely not entered this space [1] - The article indicates a potential gap in the market for trusted pre-packaged meal brands, suggesting an opportunity for new entrants or existing companies to establish credibility [1] Company Summary - Luo Yonghao, a notable figure, plans to test various pre-packaged meal products available in the market to identify safe and reliable options for consumers [1] - Despite suggestions from the public for him to transition into the pre-packaged meal business, he has stated that he will not pursue this direction [1]

Core Insights - The popularity of prepared meals is declining as consumers shift towards more personalized and meaningful dining experiences, seeking fresh ingredients and home-cooked meals instead of convenience [1][3][4] Group 1: Consumer Behavior - Consumers are moving away from the convenience of prepared meals, which were once prominently displayed in stores, to more traditional cooking methods that emphasize freshness and personal touch [1][7] - The trend indicates a growing preference for cooking at home, especially among younger demographics who enjoy inviting friends over for meals and selecting seasonal ingredients [3][4] Group 2: Emotional and Social Aspects - The act of cooking and sharing meals is becoming a way to enhance emotional connections, with home-cooked dishes and accompanying beverages like Duqin wine serving as symbols of togetherness [3][4][7] - Duqin wine is increasingly seen as a complement to home-cooked meals, enhancing the dining experience and fostering a sense of community during gatherings [3][4] Group 3: Market Implications - While prepared meals may not disappear entirely, their current decline suggests a shift in consumer priorities towards the cooking process and the emotional significance of meals [7] - The market may see a rise in products that cater to this desire for personalization and emotional engagement in dining experiences, contrasting with the standardization of prepared meals [4][7]

Core Viewpoint - The recent dispute between internet celebrity Luo Yonghao and Xibei has brought the topic of "pre-prepared dishes" into the spotlight, highlighting the negative perceptions associated with them in Chinese dining culture [1][2]. Group 1: Cultural Context of Freshness - Chinese food culture is deeply intertwined with the concept of freshness, where the time from farm to table is crucial for quality [3][5]. - Freshness is not only about time but also about taste, with specific regional preferences dictating what is considered fresh, such as live fish being killed on-site [3][4]. - The preference for fresh ingredients is evident in consumer behavior, as seen in the popularity of live poultry markets prior to health crises like SARS [3][4]. Group 2: Pre-prepared Dishes and Consumer Perception - Pre-prepared dishes are viewed as the antithesis of freshness, with consumers associating them with lower quality and safety concerns [6][7]. - The cultural resistance to pre-prepared dishes mirrors historical aversions to canned foods, with data showing significantly lower consumption rates in China compared to Western countries [6]. - The introduction of long shelf-life products raises consumer anxiety about freshness and quality, leading to skepticism about the nutritional value of such items [7][19]. Group 3: Central Kitchen Model in the Restaurant Industry - The central kitchen model has become prevalent among chain restaurants, with 68.3% of such establishments utilizing this system to streamline operations and reduce costs [10][14]. - Central kitchens allow for standardized food preparation, which can diminish the traditional role of chefs and the uniqueness of regional cuisines [11][12]. - The efficiency of central kitchens supports rapid expansion and profitability for restaurant chains, as seen in the case of Haidilao's subsidiary, which supplies ingredients to over 2,000 outlets [13]. Group 4: Market Trends and Future Outlook - The pre-prepared dish market in China is projected to grow significantly, with a market size of 419.6 billion yuan in 2022 and an expected annual growth rate of around 20% over the next few years [14][17]. - Despite the convenience offered by pre-prepared dishes, there remains a strong consumer preference for fresh, locally sourced ingredients, indicating a potential challenge for the industry [17][22]. - The need for transparency in the pre-prepared food supply chain is emphasized, as consumers seek assurance regarding the safety and quality of these products [20][21].

Core Viewpoint - The debate between Luo Yonghao and the restaurant chain Xibei regarding "pre-prepared dishes" highlights the importance of transparency in food sourcing and preparation practices [1][2]. Group 1: Definition and Consumer Perception - Pre-prepared dishes, defined by relevant authorities, are meals made from one or more food products that undergo industrial pre-processing and require heating or cooking before consumption [1]. - Consumer opinions on pre-prepared dishes vary; some appreciate their convenience and affordability, while others express concerns about food safety, nutritional loss, and diminished freshness [1]. Group 2: Transparency and Quality Control - The discussion emphasizes the need for businesses to be transparent about their use of pre-prepared dishes, ensuring consumers are informed about the nature of the products they purchase [2]. - Pre-prepared dishes are not inherently of low quality; with strict controls over ingredient selection and processing, high standards can be achieved [2]. - There is a call for enhanced food safety risk management throughout the production, storage, transportation, and sales processes to ensure product freshness and safety [2]. Group 3: Consumer Rights and Pricing - The Consumer Rights Protection Law mandates that consumers have the right to know the true nature of the products they buy, necessitating clear communication from businesses regarding pre-prepared dishes [2]. - Businesses should differentiate pricing between freshly made dishes and pre-prepared options, ensuring consumers perceive value for their money [2].

Core Viewpoint - The pre-prepared food market in China is rapidly expanding, with a market size that has doubled in three years, despite consumer resistance and health concerns [4][16]. Group 1: Consumer Perception - Consumers increasingly associate pre-prepared food with unhealthy eating, leading to a negative perception that overshadows traditional culinary distinctions [5][7]. - The stigma surrounding pre-prepared food has grown, with many consumers rejecting it outright, despite its prevalence in restaurants [8][9]. Group 2: Industry Adaptation - Many restaurants are adopting pre-prepared food to reduce labor costs and improve efficiency, with some reporting a 17% decrease in food costs and a 14% increase in net profit after switching [12][13]. - The use of pre-prepared food has allowed restaurant operators to manage high operational costs, particularly in urban areas where rent and labor are significant expenses [13][14]. Group 3: Market Growth - The pre-prepared food market in China reached a size of 516.5 billion yuan in 2023, indicating substantial growth and potential for further expansion [16]. - The central kitchen model has become more common in the restaurant industry, contributing to the standardization and efficiency of food preparation [16]. Group 4: Quality and Innovation - There is a distinction between low-quality pre-prepared food and high-quality options, with the latter potentially offering superior ingredients and techniques [17]. - The industry is undergoing a technological transformation, with a focus on improving production efficiency and meeting consumer demand for high-quality food [17].

Core Viewpoint - The discussion surrounding pre-prepared meals (pre-made dishes) has stirred public interest, highlighting the importance of consumer awareness and industry health. The focus should be on finding consensus and governance strategies rather than taking sides in the debate [2][3]. Group 1: Industry Challenges - There is a need for clearer standards for pre-prepared meals to reduce information asymmetry and ensure quality while providing convenience [3]. - The main challenge for pre-prepared meals lies not in technology but in establishing consumer trust [3]. Group 2: Consumer Needs - The development of the catering industry must prioritize consumer needs, ensuring that meals are safe and transparent [3]. - The industry should aim for a rational and constructive discussion to optimize the development environment for pre-prepared meals, promoting standardized corporate behavior and informed consumer choices [3].

Core Viewpoint - The discussion surrounding pre-prepared meals (pre-made dishes) has sparked widespread public interest, emphasizing the need for transparency and consumer trust in the industry [1] Group 1: Industry Challenges - The main challenge for the pre-prepared meal sector lies not in technology but in establishing a trust relationship with consumers [1] - There is a pressing need to clearly define standards for pre-prepared meals to reduce information asymmetry [1] Group 2: Consumer Rights and Industry Development - The development of the restaurant industry must prioritize consumer rights, ensuring that the public can make informed choices about what they eat [1] - The industry should focus on balancing efficiency and convenience with the necessity for quality and safety in food offerings [1] Group 3: Future Directions - The ongoing discussion should aim for rational and constructive outcomes, optimizing governance to create a favorable environment for the growth of pre-prepared meals [1] - Building public trust is essential for the sustainable development of the industry [1]

Core Viewpoint - The live broadcast by Luo Yonghao on September 12 highlighted his preference for prepared dishes over instant noodles, while criticizing the misleading presentation of prepared dishes as freshly made [2] Industry Insights - Luo Yonghao's comments on the pre-made food industry aim to promote transparency and protect consumer rights, rather than targeting specific companies like Xibei or individuals like Jia [2]