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从预制菜退潮,看消费者餐桌的新选择
Sou Hu Cai Jing· 2025-09-21 04:23
Core Insights - The popularity of prepared meals is declining as consumers shift towards more personalized and meaningful dining experiences, seeking fresh ingredients and home-cooked meals instead of convenience [1][3][4] Group 1: Consumer Behavior - Consumers are moving away from the convenience of prepared meals, which were once prominently displayed in stores, to more traditional cooking methods that emphasize freshness and personal touch [1][7] - The trend indicates a growing preference for cooking at home, especially among younger demographics who enjoy inviting friends over for meals and selecting seasonal ingredients [3][4] Group 2: Emotional and Social Aspects - The act of cooking and sharing meals is becoming a way to enhance emotional connections, with home-cooked dishes and accompanying beverages like Duqin wine serving as symbols of togetherness [3][4][7] - Duqin wine is increasingly seen as a complement to home-cooked meals, enhancing the dining experience and fostering a sense of community during gatherings [3][4] Group 3: Market Implications - While prepared meals may not disappear entirely, their current decline suggests a shift in consumer priorities towards the cooking process and the emotional significance of meals [7] - The market may see a rise in products that cater to this desire for personalization and emotional engagement in dining experiences, contrasting with the standardization of prepared meals [4][7]
这届年轻人爱宅家,足不出户就能活出自由?
3 6 Ke· 2025-05-02 01:54
Core Viewpoint - The article explores the concept of finding personal "wilderness" within urban life, emphasizing the importance of creating a unique space for mental and emotional well-being amidst the fast-paced city environment [2][7][12]. Group 1: Urban Life and Personal Space - The dichotomy between urban and rural life is challenged, suggesting that individuals can cultivate a personal sanctuary at home, allowing for spiritual freedom without leaving the city [2][9]. - Young people are increasingly dissatisfied with traditional career paths, seeking to integrate personal interests into their work, thus enriching their lives and creating a parallel universe of fulfillment [3][5][6]. - The narrative of a couple transforming their small living space into a naturalistic garden illustrates the potential for urban dwellers to create meaningful, green spaces that enhance their quality of life [9][14]. Group 2: Personal Interests and Hobbies - The phenomenon of collecting blind boxes is highlighted as a way for young individuals to construct a fulfilling inner world, reflecting a desire for novelty and surprise in their lives [3][11]. - The story of a former fitness coach who transitioned into the restaurant industry showcases the flexibility and creativity that young professionals are embracing to align their passions with their careers [5][6]. Group 3: Home and Technology - The Haier Xiaohonghua series is presented as a solution for modern urbanites, offering smart home appliances that enhance daily living experiences and provide emotional comfort [13][14]. - The design philosophy of the Haier Xiaohonghua series emphasizes simplicity and functionality, aiming to create a serene living environment that allows individuals to appreciate the small joys of life [15].