Core Viewpoint - The brand value of Shandong Wenhe Liquor Group has been evaluated at 5.728 billion yuan, marking a significant achievement in brand building and contributing to the revitalization of Lu liquor during the festive season [1][3][15] Group 1: Brand Value and Recognition - The brand value of Wenhe Liquor was determined through a rigorous evaluation process by the China Brand Construction Promotion Association, showcasing the company's excellence in brand development [3][8] - The recognition of 5.728 billion yuan not only highlights the company's achievements but also reflects its comprehensive strength in quality inheritance, cultural accumulation, and innovative development [3][15] Group 2: Leadership Insights - Chairman Han Dong emphasized the importance of brand creation, stating that companies without brands are like dust in the dark, lacking visibility [6] - He shared insights on the significance of infusing products with soul, positioning them as guiding stars for consumer choices [6] Group 3: Quality and Cultural Heritage - Wenhe Liquor boasts over 700 years of brewing heritage and has been recognized as a symbol enterprise for pure grain solid-state fermentation liquor in China [8][9] - The company has established a strict quality control system and has a professional team of national-level tasters and brewers [9] Group 4: Marketing and Brand Promotion - The company has invested over 6 million yuan in innovative advertising strategies, including a drone light show and extensive community outreach [11] - Wenhe Liquor has effectively integrated local culinary culture with its products, creating a strong regional brand identity [12] Group 5: Community Engagement and Events - The company actively participates in local food festivals and cultural events, enhancing consumer engagement and brand recognition [13] - Through immersive experiences and social media campaigns, Wenhe Liquor has successfully generated significant consumer interest and brand loyalty [13] Group 6: Future Outlook - The brand value of 5.728 billion yuan serves as a strong foundation for Wenhe Liquor's future growth, with plans to enhance brand strategy and product quality [15] - The company aims to contribute to the national and global recognition of "Linyi Brand" while continuing its commitment to producing quality liquor for the people [15]

Core Points - The article discusses the cultural significance and preparation of "Linyi Fried Chicken," a dish that has deep roots in the Linyi region and is a staple in local hospitality [1][5][6] - It highlights the evolution of the dish from a necessity in the past to a symbol of cultural pride and social gatherings in modern times [2][5] Group 1: Cultural Significance - "Linyi Fried Chicken" is not just a dish but a representation of local customs and hospitality, often served to honor guests [5][6] - The preparation of the dish involves traditional methods that reflect the resourcefulness of the local people, using locally sourced ingredients [3][4] Group 2: Preparation and Ingredients - The chicken used in the dish is raised in a natural environment, contributing to its unique flavor and texture, which requires a longer cooking time compared to commercially raised chickens [3][4] - The cooking process involves specific techniques such as slow cooking and the use of traditional cookware, which enhances the dish's flavor profile [3][4] Group 3: Modern Adaptations - In contemporary times, various restaurants have adapted "Linyi Fried Chicken" to include different flavors and styles, making it a versatile dish that appeals to a broader audience [5][6] - The pairing of "Linyi Fried Chicken" with local beverages, such as "Wenhe Da Wang" liquor, has become a popular combination, enhancing the dining experience [5][6]

Core Viewpoint - The 2025 Linyi Stir-fried Chicken Food Festival will take place from May 29 to 31, showcasing local culinary traditions and promoting the unique flavors of Linyi cuisine [1] Group 1: Event Overview - The festival is organized by various local government bodies and aims to create a vibrant atmosphere combining food and entertainment [1] - It will feature a large-scale tasting event with 1,000 free stir-fried chickens prepared by master chefs, highlighting traditional cooking techniques [5] - The event will also include a variety of local delicacies and a competition among amateur chefs to crown the "Popular Chef King" [14] Group 2: Culinary Highlights - The festival will showcase the unique flavors of Linyi stir-fried chicken, emphasizing the combination of tender chicken and rich sauces [3] - Renowned chefs, including inheritors of the intangible cultural heritage of stir-fried chicken, will demonstrate their cooking skills and share secret recipes [8] - A special tasting area will pair the stir-fried chicken with Wenhwa Da Wang liquor, enhancing the dining experience with a blend of flavors [10] Group 3: Entertainment and Activities - The festival will feature a nighttime drone light show, creating a visual spectacle that combines food and culture [12] - Additional activities include a food market showcasing various local specialties and a themed rock concert to enhance the festive atmosphere [14]