通讯员 郝辉 齐鲁晚报·齐鲁壹点 徐慧 春节假期，泰山区通过"文化+旅游+民俗+潮玩"创新融合，以"赏冬游盛景 寻地道年味"为主题，统筹打 造4条旅游线路，策划开展各类特色文旅活动14项、108场次，配套推出26项优惠措施，涵盖民俗体验、 冰雪旅游、温泉康养、乡村采摘等多元业态，年俗活动丰富，安全状况良好，景区景点、商圈人气火 爆，文旅市场消费活力十足。据统计，春节假日期间，全区纳入监测的A级旅游景区、新业态旅游景 区、乡村旅游区点及特色街区等重点旅游景区（点)共接待游客198.45万人次，实现营业收入8516.40万 元，同比分别增长21.44%、9.00%。 春节假期，民俗文化活动依然是假日文旅市场的重头戏。泰安方特欢乐世界举办"盛世花灯年"活动，巨 型水上花灯、新春主题巡游、互动闯关游戏、精彩演艺轮番登场，游客在"日夜狂欢"中感受浓浓年味 儿；泰山（通天街）文化大集文创好物、非遗手造、地方特产、美食小吃琳琅满目，吸引游客携亲伴 友，休闲游览，感受民俗大集的文化魅力；泰山白马里文旅街区新春灯会，梦幻的灯组与热闹的民俗市 集相得益彰，吸引游客近10万人次；岱青水蓝文商旅街区新春游园会，精心设计剧情动线、NP ...

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Core Viewpoint - The article discusses the increasing popularity of winter travel, particularly focusing on hot spring tourism, while also highlighting the groups of people who should avoid hot springs for health reasons [1][4]. Group 1: Travel Trends - This winter, the number of travel bookings has surpassed the same period last year, indicating a strong demand for winter travel experiences [1]. - Hot spring tourism is emerging as a preferred choice for many travelers seeking warmth and wellness during the cold season [4]. Group 2: Health Considerations - Certain groups of individuals are advised against using hot springs, including elderly people with high blood pressure, diabetes, heart disease, and other serious health conditions [2]. - Women during their menstrual period, individuals with skin allergies, and those with open wounds or severe infections should also avoid hot springs [2]. Group 3: Safe Hot Spring Practices - Proper practices for enjoying hot springs include showering before entering to cleanse the skin and enhance mineral absorption [11]. - It is recommended to gradually acclimate to the water temperature and to monitor the time spent in the hot spring, ideally not exceeding 15-20 minutes at a time [12][16]. - Maintaining hydration and resting after soaking is crucial to prevent discomfort and health issues [16]. Group 4: Identifying Authentic Hot Springs - Consumers are advised to distinguish between genuine and fake hot springs by observing the water's effects on the skin; authentic hot spring water should feel slippery and soft, while fake hot spring water may cause skin to appear wrinkled and dry [22].

Core Insights - The winter tourism market is experiencing a significant shift with a dual focus on ice and snow tourism and warm escape tourism, leading to a diversified and personalized consumer demand [1][8] - The number of winter travel bookings for 2025 has already surpassed that of the same period in 2024, indicating an early start and strong demand in the market [1] Group 1: Market Trends - There is a notable increase in the proportion of young tourists, with ice and snow tourism and warm escape tourism emerging as the two main themes [3] - The search interest in "winter tourism" has surged by 300% week-on-week, while "skiing" has seen an average increase of over 66% [3] - Key consumer segments driving market demand include family groups, senior citizens, and working professionals [3] Group 2: Consumer Preferences - Consumers are seeking deeper experiences, moving beyond simple sightseeing to integrated experiences such as "ice and snow + vacation," "ice and snow + culture," and "ice and snow + social" [5] - Tourists are shifting from "passively avoiding the cold" to "actively seeking cold," with a rise in popularity for ice and snow activities and wellness tourism [8] Group 3: Destination Insights - Popular winter tourism destinations are characterized by a "north-south resonance and cold-warm interweaving" pattern, with ice and snow tourism concentrated in northern regions like Jilin, Hebei, Heilongjiang, and Xinjiang, while warm escape tourism is focused in Yunnan, Hainan, and Fujian [7] Group 4: Infrastructure and Services - Ski resorts are enhancing their facilities and services to cater to the needs of younger visitors, including expansions in children's teaching areas and upgrades to equipment [12][14] - The "ticket root economy" is gaining traction, allowing visitors to enjoy discounts at local hotels, attractions, and restaurants by presenting their ski tickets, thereby boosting local winter tourism [16] Group 5: Thematic Offerings - New winter-themed tourism routes such as "Ice and Snow Adventure," "Warm Winter Season," and "Ice and Snow Wine Trail" are being introduced to provide more diverse travel options for tourists [18] - In Yunnan, the "hot spring +" model is being developed to enhance warm winter tourism, leveraging the region's geothermal resources [20] Group 6: Economic Impact - From October 2025, warm winter tourism in Tengchong has seen a significant increase, with A-level scenic spots receiving 57.7% more visitors year-on-year, and the Hot Sea scenic area experiencing a 61.19% increase [23] - The "hot spring economy" is evolving from a singular focus on bathing to a multi-faceted approach encompassing cultural experiences, wellness, dining, and accommodation [23]