Core Insights - The article highlights a shift in clothing consumption from planned purchases to on-demand, scenario-based buying, driven by the rise of instant retail, which allows for rapid delivery similar to food delivery services [1][16] Instant Retail Growth - Instant retail is expanding across all categories, with clothing becoming a new growth point. The market size for instant retail is expected to exceed 1.4 trillion yuan by 2025, with a compound annual growth rate of 25% over the next five years [2] - Non-food orders on instant retail platforms have significantly increased, with Meituan's non-food instant retail daily order volume surpassing 18 million by March this year [2] Consumer Behavior Changes - There is a fundamental shift in consumer behavior, with 50% of young consumers willing to pay a premium for same-day delivery, making speed a core competitive advantage [11] - Instant retail addresses emergency needs, such as last-minute clothing purchases due to spills or forgotten items, which are common in modern fast-paced lifestyles [11] Brand Strategies - Major brands are rapidly entering the instant retail space, with over 50 clothing brands already on platforms like Taobao Flash Purchase by spring 2025 [8] - Brands like Decathlon and Heilan Home are leveraging partnerships with instant delivery services to enhance their market presence and sales [10][12] Operational Efficiency - Instant retail redefines the value of physical stores, transforming them into dual-function nodes of "front warehouses and experience centers," which enhances operational efficiency and customer service [12] - Brands are integrating technology to improve efficiency, such as AI for inventory management and personalized recommendations, which helps reduce stockouts and refunds [15] Future Outlook - The future of the clothing industry lies in brands that can effectively integrate all channels, accurately capture scenario-based demands, and provide differentiated services, turning speed into a high-efficiency experience [15][16]