Core Insights - The "Jingchu Grain and Oil" provincial public brand celebrated its 10th anniversary with a community event in Wuhan, showcasing the transformation of Hubei's grain and oil industry over the past decade [1][4]. Group 1: Event Overview - The event utilized a combination of "online content attraction + offline interactive experience," featuring over 10 grain and oil companies and more than 100 quality products under the "Jingchu Grain and Oil," "Jianghan Rice," and "Hubei Rapeseed Oil" brands [4]. - The venue included a "C-position stage + fun experience hall + five supply stations," creating an interactive space with artistic performances, food tasting, and live streaming sales to enhance consumer engagement and brand recognition [4]. Group 2: Consumer Engagement - Attendees enjoyed freshly cooked Jianghan rice, dishes fried in Hubei rapeseed oil, and local snacks like hot dry noodles and fried dough sticks, indicating strong consumer interest and participation [4]. - A specially made themed cake was presented on the main stage, culminating in a celebratory moment shared by guests and representatives from the public [4]. Group 3: Industry Impact - Hubei has maintained a stable grain production of over 50 billion pounds for 12 consecutive years, solidifying its status as a major grain-producing province [4]. - The implementation of the "1+N+X" brand co-construction mechanism has led to the development of a collaborative matrix system, fostering the growth of influential provincial public brands like "Jianghan Rice" and "Hubei Rapeseed Oil," marking a transition from a "grain-producing province" to a "brand-strong province" [4].

Group 1 - The "Jingchu Grain and Oil China Tour" promotional event was held in Kunming, showcasing 38 high-quality grain and oil enterprises from Hubei with over 100 featured products [1][2] - The event highlighted three major public brands from Hubei: "Jingchu Grain and Oil," "Jianghan Rice," and "Hubei Rapeseed Oil," demonstrating the modernization achievements of Hubei's grain and oil industry through tasting experiences and channel connections [2][6] - Hubei is one of the 13 major grain-producing regions in China, with a stable total grain output exceeding 50 billion jin for 12 consecutive years, and an annual rice production of approximately 38 billion jin [6] Group 2 - Since 2017, Hubei and Yunnan provinces have collaborated to promote grain production and sales, achieving a transaction volume of 1.56 billion yuan during a negotiation meeting with 372 participating enterprises [6] - Annually, over 2 billion jin of Hubei grain is transported to Yunnan by rail, providing strong support for Yunnan's grain supply [6] - The event aims to deepen the grain and oil production and sales cooperation between Hubei and Yunnan, fostering a new pattern of "complementary advantages, mutual promotion of production and sales, long-term stability, and win-win cooperation" [6]