Core Insights - The 21st China International Grain and Oil Expo will be held in Hangzhou from October 30 to November 1, focusing on the development of new productivity in the grain industry and creating a professional platform for communication and sales across the entire industry chain [1] Group 1: Event Overview - The expo will cover an exhibition area of approximately 40,000 square meters, featuring six major exhibition zones including grain and oil products, brand enterprises, grain machinery, technology information, themed sections, and international exhibits [1] - Nearly 700 enterprises are expected to participate, with an anticipated attendance of over 30,000 visitors, including key distributors and buyers [1] Group 2: Participating Regions and Companies - The expo will showcase resources from 22 provinces, including Zhejiang, Heilongjiang, Jilin, Liaoning, Hubei, Shandong, Sichuan, and Guangdong, with a special focus on local specialties in the 400 square meter Zhejiang and Hangzhou exhibition area [2] - Leading companies such as COFCO Group, Xiangyu Group, and Wudeli Flour Group will present well-known regional brands like "Qilu Grain and Oil" and "Shanxi Millet" [2] Group 3: Innovations and Highlights - The expo emphasizes three main innovations: multi-dimensional display of the entire industry chain, showcasing new productivity through advanced technologies like unmanned storage and AI-assisted planting, and promoting collaboration to drive industry ecosystem development [2] - Activities will include on-site signing, business matching, brand promotion, and specialized meetings for rice and miscellaneous grains [2] Group 4: Hangzhou's Role and Initiatives - Hangzhou, known for its commitment to food security, will highlight its advanced experiences in "future grain storage," "digital procurement," and "green storage" [3][4] - The city is developing the world's largest dual-use underground temperature-controlled grain storage and a highly automated grain reserve facility, ensuring food security for its large population [3] - Hangzhou is also establishing a comprehensive online and offline market system with an annual trading volume exceeding 4 million tons to secure regional grain supply [3]

Core Insights - The "Jingchu Grain and Oil" provincial public brand celebrated its 10th anniversary with a community event in Wuhan, showcasing the transformation of Hubei's grain and oil industry over the past decade [1][4]. Group 1: Event Overview - The event utilized a combination of "online content attraction + offline interactive experience," featuring over 10 grain and oil companies and more than 100 quality products under the "Jingchu Grain and Oil," "Jianghan Rice," and "Hubei Rapeseed Oil" brands [4]. - The venue included a "C-position stage + fun experience hall + five supply stations," creating an interactive space with artistic performances, food tasting, and live streaming sales to enhance consumer engagement and brand recognition [4]. Group 2: Consumer Engagement - Attendees enjoyed freshly cooked Jianghan rice, dishes fried in Hubei rapeseed oil, and local snacks like hot dry noodles and fried dough sticks, indicating strong consumer interest and participation [4]. - A specially made themed cake was presented on the main stage, culminating in a celebratory moment shared by guests and representatives from the public [4]. Group 3: Industry Impact - Hubei has maintained a stable grain production of over 50 billion pounds for 12 consecutive years, solidifying its status as a major grain-producing province [4]. - The implementation of the "1+N+X" brand co-construction mechanism has led to the development of a collaborative matrix system, fostering the growth of influential provincial public brands like "Jianghan Rice" and "Hubei Rapeseed Oil," marking a transition from a "grain-producing province" to a "brand-strong province" [4].

Group 1 - The "Jingchu Grain and Oil China Tour" promotional event was held in Kunming, showcasing 38 high-quality grain and oil enterprises from Hubei with over 100 featured products [1][2] - The event highlighted three major public brands from Hubei: "Jingchu Grain and Oil," "Jianghan Rice," and "Hubei Rapeseed Oil," demonstrating the modernization achievements of Hubei's grain and oil industry through tasting experiences and channel connections [2][6] - Hubei is one of the 13 major grain-producing regions in China, with a stable total grain output exceeding 50 billion jin for 12 consecutive years, and an annual rice production of approximately 38 billion jin [6] Group 2 - Since 2017, Hubei and Yunnan provinces have collaborated to promote grain production and sales, achieving a transaction volume of 1.56 billion yuan during a negotiation meeting with 372 participating enterprises [6] - Annually, over 2 billion jin of Hubei grain is transported to Yunnan by rail, providing strong support for Yunnan's grain supply [6] - The event aims to deepen the grain and oil production and sales cooperation between Hubei and Yunnan, fostering a new pattern of "complementary advantages, mutual promotion of production and sales, long-term stability, and win-win cooperation" [6]