2025年年末，湖南"湘超"联赛夺冠的永州队，在欢庆时刻却遭遇了一个小插曲。他们的"榜一大姐"永州 新兰天集团董事长唐蕾曾在赛季初承诺，夺冠后给球队每人奖励一台车。 然而，当冠军奖杯到手，唐 蕾却清空了社交账号。 就在舆论质疑企业诚信之时，1月3日，永州市足协与永州足球队联合发布公开声明。球队回顾，在组建 初期的艰难时刻，唐蕾的企业曾捐赠十万元，犹如雪中送炭。对于赠车承诺，声明解释道，由于近年来 市场环境深刻变化，企业面临暂时性经营困难，导致难以完全兑现当初的诺言。即便如此，该企业仍主 动提出再拿出十万元用于奖励球队，球队不再就其早期意愿性表示提出任何履行要求。他们同时表 示，"保护和支持企业的健康发展，同样是我们社会责任的一部分。" "湘超"的终场哨声刚刚落定，民营企业和足球冠军队就来了一次支持和体谅的温情互动。实际上，这场 点燃三湘大地的足球联赛，不仅依赖于地方企业的大力支持，最终也反哺了地方的民营经济。 从长三角的"苏超"到长江中游的"湘超"，再到蓄势待发的各地联赛，这些根植于本乡本土的足球赛事， 正以现象级的热度将绿茵场上的竞技角逐，转化为拉动消费、升级产业、重塑城市品牌的新动能。一场 围绕足球经济的 ...

Core Viewpoint - The launch of the "Xiangchao" consumption promotion series in Changsha aims to enhance economic development through sports and cultural integration, leveraging the 2025 "Xiangchao" league as a platform to stimulate consumer activity and promote local products [1] Group 1: Event Overview - The event "Xiangchao" was inaugurated on September 7 at the Helong Sports Center East Square, attended by key officials from the provincial commerce and tourism departments, as well as the deputy mayor [1] - The 2025 "Xiangchao" league is positioned not only as a football event but also as a significant opportunity for deep integration of culture, sports, and commerce, aimed at releasing consumer vitality [1] Group 2: Activities and Initiatives - Changsha has launched four major themed activities under the "Xiangchao Dangran·Changsha Goodies" theme, including the introduction of the "Xiangchao Ticket Discount Card" and the establishment of a themed market [1] - The city will set up a "second venue" for viewing matches throughout the city and distribute 20.25 million yuan in exclusive "Xiangchao" consumption vouchers to create an immersive experience combining watching matches, shopping, and tourism [1] Group 3: Government Commitment - The deputy mayor emphasized the importance of provincial and municipal collaboration, regional synergy, and high standards in service support to enhance the consumption environment and facilities [1] - The government plans to work with businesses to introduce more consumer-friendly policies, expand the supply of quality products and services, and leverage the popularity of the "Xiangchao" event to boost overall consumer activity in the city [1]