Core Viewpoint - The article discusses the significant challenges faced by small and medium-sized restaurants, particularly those owned by the Chaozhou-Shantou community in Shenzhen, due to a renewed price war initiated by major food delivery platforms, which has led to a drastic decline in their business performance [5][8][24]. Group 1: Impact on Small Restaurants - The Chaozhou-Shantou community in Shenzhen, comprising over 5 million individuals, has a high density of small business owners, particularly in the food industry [6][7]. - Many small restaurant owners are experiencing unprecedented losses, with reports of a 33% drop in dine-in customers during what is typically a peak season [8][10]. - The introduction of "hundred billion subsidies" by delivery platforms has intensified competition, forcing small businesses to participate in price wars that erode their profit margins [9][10]. Group 2: Financial Strain and Business Adjustments - Restaurant owners report that their profits have plummeted, with some stating that they are now losing money each month despite increased online orders [10][11]. - The average profit margin for small restaurants has decreased by 10% to 30% due to the high costs associated with participating in these subsidy programs [25]. - Many small businesses are being forced to adapt by changing their business models or even closing down, with estimates suggesting that over 300,000 restaurants may close this year alone [26][27]. Group 3: Market Dynamics and Consumer Behavior - The price war has altered consumer expectations, with over 60% of surveyed individuals now considering prices above 15 yuan for coffee to be too high [29]. - Consumers have become accustomed to low prices, leading to a belief that cheaper options will continue to be available, which could result in a deflationary mindset [31]. - The article suggests that the ongoing price war is not just a battle for market share but also a strategic move by platforms to increase app engagement and usage [22][20]. Group 4: Regulatory Response - In response to the challenges faced by small businesses, regulatory bodies have begun to take action, including discussions on new laws to curb aggressive pricing strategies by platforms [33][34]. - The article highlights the need for a balance between competition and fair pricing practices to ensure the survival of small businesses in the food industry [35].