Core Viewpoint - The emergence of a new automotive brand, Jin Yu Automobile, at the 2025 Zhengzhou New Energy Vehicle and Light Storage Charging Exhibition, highlights the competitive landscape of the new energy vehicle sector in China [1][3]. Group 1: Company Overview - Jin Yu Automobile is a newly established brand that aims to enter the competitive new energy vehicle market, showcasing its bold naming strategy and innovative design [3][7]. - The company claims to have "core technology," including solid-state batteries, which positions it as a potential disruptor in the market, challenging established players like CATL, BYD, and Tesla [9][11]. Group 2: Marketing and Business Strategy - Jin Yu Automobile is actively recruiting nationwide partners with a low entry cost, promoting a wealth-sharing model that appeals to potential investors [11][16]. - The brand's marketing strategy includes a slogan that directly competes with BMW, emphasizing affordability and value [16]. Group 3: Company Background and Operations - Jin Yu Automobile was established on April 29, 2024, and has quickly progressed to participate in automotive exhibitions, indicating a rapid development cycle [31]. - Despite its claims of advanced technology, there is a lack of official records or presence in government databases, raising questions about its legitimacy [35][38]. Group 4: Leadership and Connections - The actual controller of Jin Yu Automobile, Zhu Qinpeng, has connections to other companies in the automotive and chemical sectors, suggesting a network of related business interests [38][40]. - The brand's aggressive marketing tactics and partner recruitment strategies mirror those of a previous venture in the pesticide industry, indicating a potentially controversial business model [45][46].