Core Insights - The Chinese ice and snow industry is experiencing significant growth, with the market size projected to exceed 1 trillion yuan in 2025, up from 270 billion yuan in 2015 [4] - The participation in ice and snow sports is increasing, with an estimated 292 million people expected to engage in these activities during the 2024-2025 season, representing a participation rate of 20.61% [5] Group 1: Market Growth and Trends - The ice and snow industry in China is expected to grow from 980 billion yuan in 2024 to 1,005.3 billion yuan in 2025, marking a significant milestone [4] - The early opening of ski resorts, such as the Koktokay International Ski Resort in Xinjiang, which opened on October 12, 2024, has contributed to a longer consumption period and increased consumer enthusiasm [8][11] - The trend of "North Snow South Move" is gaining momentum, with indoor ski resorts in southern cities experiencing rapid growth, breaking geographical and climatic barriers [12][13] Group 2: Consumer Engagement and Experience - The opening of ski resorts has led to a surge in hotel bookings, with a 51.6% increase in reservations in Fuyun County, Xinjiang, within a week of the resort's opening [11] - Indoor ski resorts are becoming a significant part of the market, with 66 operational facilities in China, reflecting a 10% increase from the previous year [12] - The indoor ski market is projected to contribute 563 million visits during the 2024-2025 season, accounting for 21.61% of total skiing participation, with a compound annual growth rate of 15.37% [13] Group 3: Innovation and Diversification - The ice and snow economy is evolving from a focus on skiing and ticket sales to a more integrated model that includes tourism, events, and various innovative business formats [16][19] - New offerings such as "skiing + hot springs" and "skiing + wellness" are emerging, enhancing the overall consumer experience [18] - The competition in the ice and snow economy is shifting from resource availability to the ability to innovate and create diverse experiences [19]