Core Insights - The ice and snow industry in China is experiencing significant growth, with the market size projected to exceed 1 trillion yuan in 2025, up from 270 billion yuan in 2015 [4] - The participation in ice and snow sports is increasing, with 292 million people expected to engage in these activities during the 2024-2025 season, representing a participation rate of 20.61% [5] Group 1: Market Growth - The ice and snow industry in China is expected to reach 1,005.3 billion yuan in 2025, marking a substantial increase from previous years [4] - The 2024-2025 ice season is anticipated to see a participation of 292 million people in ice and snow sports, indicating a growing trend in consumer engagement [5] Group 2: Early Season Trends - The early opening of ski resorts, such as the Koktokay International Ski Resort, which opened on October 12, 2024, has extended the snow season to 240 days, stimulating consumer interest [8][11] - Hotel bookings in regions like Xinjiang and Jilin have surged significantly following the early openings, with increases of 51.6% and over 70% respectively [11] Group 3: Southern Expansion - The trend of "snow moving south" is gaining momentum, with indoor ski resorts experiencing explosive growth, breaking geographical and climatic barriers [12] - By the 2024-2025 season, there will be 66 operational indoor ski resorts in China, a 10% increase from the previous year, with the highest concentration in Zhejiang, Hunan, and Jiangsu provinces [12][13] Group 4: Industry Innovation - The ice and snow economy is evolving from a simple "skiing + ticket" model to a more integrated "ice and snow +" approach, incorporating tourism, events, and diverse experiences [16] - Destinations are enhancing their offerings by combining unique local resources with ice and snow activities, such as the expansion of Harbin Ice and Snow World and the development of scenic spots in Jilin [16][17] Group 5: Year-Round Industry Development - The competition in the ice and snow economy is shifting from resource availability to innovation and operational capabilities, indicating a transition from a seasonal trend to a year-round industry [20]

Core Insights - The Chinese ice and snow industry is experiencing significant growth, with the market size projected to exceed 1 trillion yuan in 2025, up from 270 billion yuan in 2015 [4] - The participation in ice and snow sports is increasing, with an estimated 292 million people expected to engage in these activities during the 2024-2025 season, representing a participation rate of 20.61% [5] Group 1: Market Growth and Trends - The ice and snow industry in China is expected to grow from 980 billion yuan in 2024 to 1,005.3 billion yuan in 2025, marking a significant milestone [4] - The early opening of ski resorts, such as the Koktokay International Ski Resort in Xinjiang, which opened on October 12, 2024, has contributed to a longer consumption period and increased consumer enthusiasm [8][11] - The trend of "North Snow South Move" is gaining momentum, with indoor ski resorts in southern cities experiencing rapid growth, breaking geographical and climatic barriers [12][13] Group 2: Consumer Engagement and Experience - The opening of ski resorts has led to a surge in hotel bookings, with a 51.6% increase in reservations in Fuyun County, Xinjiang, within a week of the resort's opening [11] - Indoor ski resorts are becoming a significant part of the market, with 66 operational facilities in China, reflecting a 10% increase from the previous year [12] - The indoor ski market is projected to contribute 563 million visits during the 2024-2025 season, accounting for 21.61% of total skiing participation, with a compound annual growth rate of 15.37% [13] Group 3: Innovation and Diversification - The ice and snow economy is evolving from a focus on skiing and ticket sales to a more integrated model that includes tourism, events, and various innovative business formats [16][19] - New offerings such as "skiing + hot springs" and "skiing + wellness" are emerging, enhancing the overall consumer experience [18] - The competition in the ice and snow economy is shifting from resource availability to the ability to innovate and create diverse experiences [19]