这个名为"穿搭显贵的傻瓜公式"的声音，就像不齐舞团捧红了大展宏图一样，成为短视频的万能文案配音，甚至被演绎 出"人基础，内容就不能基础……"等多种文案，成为玩抽象的流行语。 "张琪JIEJI"成了穿搭导师，"基础显贵""白T搭配""万能叠穿"等穿搭内容更是成为用户收藏夹里的常客，数据最好的一条穿 搭视频被超过40万人收藏。 5月17日，"张琪JIEJI"进行了自己的首场带货直播，不到4小时，GMV超过500万元，累计曝光超242万人次，直播间一度 登上抖音电商直播间女装榜TOP4。与其他抖音带货主播不同，"张琪JIEJI"成为抖音时尚作者还不到一年，她的带货生涯 也才刚刚开始。 继"不齐舞团"之后，我又伴随一个抖音号从不到一万粉丝，快速成长为百万粉丝的网红。 或许你并没有进过她的直播间，但你应该听过她的声音："穿搭要显贵，基础款就不要再搭基础款。下身基础，上身就不 基础；上身基础，下身就不基础；上下都基础，配饰就不基础……" （之前的数据） 可以看出，张琪团队完全没有料到自己的红火，很多单品一上架就卖空，完全没有补货！ 作为粉丝的一员，首播时我也在现场，由于现场一件也没有抢到，所以转头去了淘宝下单。 由于没货 ...

Core Insights - The article discusses the rise of fashion influencer Zhang Qi, who has gained significant popularity on platforms like Douyin and Xiaohongshu through her practical and memorable styling tips aimed at urban professional women [1][3][5] - Zhang Qi's viral video, "Basic Style to Look Expensive Formula," has garnered over 1.49 million likes on Douyin and 641,000 likes on Xiaohongshu, showcasing her effective approach to fashion [1][3] - The article highlights the broader trend of fashion influencers successfully engaging audiences on multiple platforms by addressing specific pain points and providing practical solutions [5][30] Summary by Sections Zhang Qi's Success - Zhang Qi's account has seen a growth of over 1 million followers this year, reaching 1.205 million on Douyin and 953,000 on Xiaohongshu [3] - Her content focuses on the needs of urban professional women, offering efficient and stylish outfit combinations that resonate with her target audience [5][6] - The "Basic Style to Look Expensive Formula" video is a prime example of her engaging content, which combines clear visuals and catchy phrases to simplify fashion choices for viewers [1][6] Content Strategy - Zhang Qi develops various content series, such as "One Piece, Multiple Styles," which demonstrates how to maximize the use of basic clothing items [6][11] - She provides easy-to-remember styling formulas that cater to common fashion dilemmas, enhancing user engagement and satisfaction [8][11] - Her videos often include relatable narratives and humor, creating a strong emotional connection with her audience [14] Broader Influencer Trends - Other influencers like Gu Lili and Grape Da Ren have also achieved success on both Douyin and Xiaohongshu by offering unique and relatable content [15][20] - Gu Lili focuses on practical styling tips for everyday women, while Grape Da Ren emphasizes honest clothing reviews and assessments [15][24] - The article notes that successful influencers share common traits, such as practical content, distinct styles, and targeted audience engagement [30] Monetization Strategies - Influencers often monetize their platforms through brand collaborations, product promotions, and live-streaming sales [30][31] - Zhang Qi's first live-streaming event generated over 5 million yuan in sales, demonstrating the potential for significant revenue generation in this space [31] - The growth trajectory of fashion influencers is closely tied to their ability to build trust and deliver value to their followers [31]