Core Viewpoint - Didi has upgraded its membership system, expanding beyond just ride-hailing benefits to include a comprehensive range of services across dining, accommodation, and transportation, creating a "rights map" for users [3][4][5]. Membership System Upgrade - The new membership system is categorized into five main categories with over twenty privileges, structured into eight levels (V1-V8) [6][9]. - Members can receive a gift voucher package worth up to 300 yuan based on their membership level [9]. Specific Benefits - **Efficient Travel**: V5-V8 members can enjoy faster response times during peak hours, with V8 members receiving unlimited fast responses. Members can also benefit from free upgrades and cancellation fee waivers [9][10]. - **Comfortable Business Travel**: V8 members have access to airport and high-speed rail lounges once a month, and can redeem memberships for hotel chains like Hilton and Huazhu [10][12]. - **Dining Privileges**: V7 and V8 members can redeem queue-jumping and complimentary meal vouchers at Haidilao, enhancing the dining experience [6][10]. - **Shared Mobility and Other Travel Coupons**: V7 and V8 members can enjoy free rides on shared bikes and access various travel-related discounts [12][19]. Strategic Partnerships - Didi's membership system has integrated with several external brands, including Haidilao, Hilton, and Huazhu, to enhance user experience and create a more extensive service network [7][8][21]. User Engagement and Retention - Didi's membership program has been in development since 2016, focusing on improving user experience and engagement through a variety of travel-related services [21][22]. - The company aims to create a sense of "certainty" for users by providing consistent and reliable services across its various offerings [22][23]. Market Positioning - Didi's comprehensive membership system addresses common consumer anxieties related to travel, such as waiting times and cost efficiency, positioning the company as a leader in the ride-hailing industry [23][24]. - The integration of multiple service categories into a single membership program is a unique approach that differentiates Didi from competitors, potentially setting a new standard in the industry [24][25].