Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative price increase of over 20% against the market benchmark within the next six months [7][9][23]. Core Insights - The company reported a revenue of 5.7 billion HKD for the first half of 2025, reflecting an 11% year-on-year increase, and a profit attributable to equity holders of 860 million HKD, also up by 8.6% year-on-year, aligning with expectations [2][4]. - The company declared an interim dividend of 20.4 HKD cents per share, with a payout ratio of 45%, an increase of 4.7 percentage points year-on-year [2][4]. Financial Performance - Adult footwear and apparel achieved revenues of 2.57 billion HKD and 1.6 billion HKD respectively in the first half of 2025, with year-on-year growth of 12.8% and 1.6% [3][4]. - The children's apparel segment saw a revenue increase of 11.4% to 1.26 billion HKD, with footwear growing by 27.8% while apparel declined by 7.6% [4][5]. - The company's gross margin improved by 0.2 percentage points to 41.5%, with adult footwear and apparel margins at 43.3% and 41.3% respectively [6]. Operational Developments - As of June 2025, the company operated 5,669 adult apparel stores and 2,494 children's apparel stores, with 49 new super stores launched, enhancing customer experience and sales [5][6]. - E-commerce sales reached 1.82 billion HKD, a significant 45% increase year-on-year, contributing to 31.8% of total revenue [5][6]. Profit Forecast and Valuation - The company is projected to achieve net profits of 1.3 billion HKD, 1.5 billion HKD, and 1.7 billion HKD for 2025, 2026, and 2027 respectively, with growth rates of 13%, 15%, and 15% [7][13]. - The current stock price corresponds to an 8x price-to-earnings ratio for 2025, indicating a favorable valuation [7][9].