Core Viewpoint - The Chaozhou government is launching a series of consumer promotion activities from November 2025 to March 2026, themed "Enjoy Chaozhou, Warm Winter," aimed at boosting economic growth and enhancing consumer satisfaction [1][3]. Group 1: Event Overview - The event will feature four main themes: sports activities, intangible cultural heritage tourism, traditional New Year celebrations, and immersive experiences in the ancient city [4]. - Five key brands will be highlighted, including fitness tourism, culinary experiences, film and television tourism, night markets, and traditional crafts [4][5]. Group 2: Economic Impact - The city has already organized nearly 20 promotional events this year, generating over 1.31 billion yuan in consumer spending through initiatives like vehicle trade-ins and appliance upgrades [3]. - The government aims to attract more tourists and enhance the local economy by improving tourism infrastructure and services [3][6]. Group 3: Consumer Benefits - Six major discount initiatives will be introduced, including free access to state-owned scenic spots for registered participants of the National Games and various dining and shopping vouchers [6][7]. - Specific subsidies will be provided for purchasing electronic products and new energy vehicles, with additional incentives for travel agencies based on visitor numbers [6][7].