Core Insights - The Mid-Autumn Festival in Guangdong's Jieyang has become a significant cultural event, attracting tourists to experience traditional customs like the tower-burning ceremony, which has evolved from a local entertainment activity to a major tourist attraction [2][3][4] Cultural Significance - The tower-burning ceremony, rooted in the region's history, serves as a ritual for blessings and has been celebrated since the late Yuan Dynasty, showcasing the rich cultural heritage of the Chaoshan area [2][3] - The event has gained popularity among younger generations, who are increasingly interested in traditional culture and actively participate in its promotion [6][7] Economic Impact - During the recent holiday period, Jieyang welcomed approximately 1.82 million visitors, marking a 10.15% increase compared to the previous year, with overnight visitors rising by 33.66% [2][6] - The local government has recognized the potential of cultural tourism, launching 89 intangible cultural heritage activities during the holiday to enhance visitor experiences [6][7] Tourism Development - The rise of cultural tourism in Chaoshan is attributed to young people's desire to explore local traditions rather than just visiting popular tourist spots, alongside the influence of social media in promoting these events [6][7] - The completion of the ancient city renovation project has further boosted tourism, with over 500,000 visitors recorded in the first five days of the holiday [7]

Core Viewpoint - The article highlights the resurgence of traditional folk culture in Guangdong's Jieyang, particularly through the Mid-Autumn Festival's "burning tower" ceremony, which has become a significant tourist attraction, boosting local tourism and economy [1][2][9]. Group 1: Cultural Significance - The "burning tower" ceremony is a traditional folk activity in Jieyang, with origins dating back to the late Yuan Dynasty, initially serving as a signal transmission method and later evolving into a ritual for blessings [1][6]. - The Mid-Autumn Festival in Chaoshan is celebrated with various traditional practices, including offerings to the moon goddess and the display of intricate "folded towers" [4][6]. Group 2: Tourism Growth - Jieyang received 1.8177 million visitors from October 1 to 8, 2024, marking a 10.15% increase compared to the previous year, with overnight visitors increasing by 33.66% to 775,200 [2][10]. - The rise in interest in folk tourism is attributed to younger generations seeking authentic cultural experiences rather than merely visiting popular tourist spots [9]. Group 3: Community Involvement - Local villagers actively participate in organizing the "burning tower" ceremony, with preparations taking several days, showcasing community engagement in preserving and promoting traditional culture [6][9]. - Young people are increasingly involved in traditional cultural activities, such as the Yingge dance and other folk performances, contributing to the revitalization of local customs [9]. Group 4: Economic Impact - The promotion of folk activities has become a growth point for tourism in small cities like Jieyang, enhancing their visibility and economic potential [6][10]. - The local government has recognized the importance of cultural tourism, launching 89 intangible cultural heritage activities during the holiday period to attract visitors [9][10].