Core Insights - The Chinese潮玩 industry has experienced rapid growth, becoming a new growth point in cultural consumption, driven by the popularity of blind box toys and plush figures that provide emotional value to young consumers [1][3] - A潮玩 store on Nanjing Road in Shanghai has seen significant foot traffic, with a reported revenue of 13.04 billion yuan in 2024, marking a year-on-year increase of 106.9%, indicating a strong consumer interest in original潮流 IPs [3] - The Chinese潮玩 industry is gaining global attention, with a focus on潮流 culture and IP creativity, successfully attracting a fan base both domestically and internationally [3][7] Industry Developments - The Chinese government has initiated measures to further cultivate new growth points in cultural and tourism consumption, emphasizing the development of fashionable domestic潮流 products and brands [7] - Domestic潮玩 companies are continuously innovating their product lines and consumption scenarios to strengthen connections with both domestic and international consumers [7] - The vibrant潮玩 consumption market also faces risks of overheating, prompting industry experts to call for stricter enforcement of regulations and collaborative efforts from families, schools, and platforms to guide rational consumption among minors [11]

Core Insights - The Chinese潮玩 (trendy toy) industry has experienced rapid growth, becoming a new growth point in cultural consumption, driven by the emotional value these toys provide to young consumers [1][3] - A潮玩 store on Nanjing Road in Shanghai reported a revenue of 13.04 billion yuan in 2024, marking a year-on-year increase of 106.9%, indicating a strong consumer interest in original潮流 IPs [3] - The Chinese潮玩 industry is gaining global popularity, leveraging trendy culture and IP creativity to attract consumers both domestically and internationally [3][5] Industry Developments - The Chinese government has initiated measures to cultivate new growth points in cultural and tourism consumption, emphasizing the development of fashionable domestic潮牌 (trendy brands) and潮品 (trendy products) [5] - Domestic潮玩 companies are continuously innovating their product lines and consumption scenarios to strengthen connections with both domestic and international consumers [5] Market Dynamics - The潮玩 consumption market is vibrant, but there are concerns about potential overheating, prompting industry insiders to call for stricter enforcement of regulations and collaborative efforts from families, schools, and platforms to guide rational consumption among minors [11]