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澄迈漓岛音乐节
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3天拉动1个亿,澄迈这个音乐节为何一火再火
Hai Nan Ri Bao· 2025-11-20 02:05
李萌 11月的海南澄迈,夜空再次被音符点燃,也被乐迷的热情引爆。 漓岛音乐节在此一火再火—— 1月首届音乐节开演,4万观众中七成来自岛外;11月16日晚,为期三天的第二届音乐节落下帷幕, 吸引6万人次参与,拉动周边酒店、餐饮、购物消费等综合经济效应超1亿元,其中,近半数购票者来自 岛外,他们为音乐而来,也带动了澄迈本地旅游、购物等消费需求。 一年办了两届,热度始终在线。澄迈这个音乐节,让我们看到了县域文旅消费的巨大潜能,更体现 了海南自贸港建设背景下,市县找准定位、盘活资源,以乐为媒打造消费新场景、激发消费活力的生动 实践。 场景创新 既有流量又有"留量" 当下,跟着演唱会、音乐节去游玩,已成为青年人的新风尚。 这也侧面传递出一个信息,青年在哪里,活力就在哪里,消费潜力就在哪里。 县域文旅消费提质扩容的新机遇,也在于此。两届澄迈漓岛音乐节,"场景创新"理念处处可见。 紧跟潮流,打造多元消费场景—— 第二届音乐节设置"生浪""乘风"两大舞台,覆盖后摇、独立、电子等多元曲风,邀请范晓萱 &100%、落日飞车、惘闻WangWen等国内外知名乐队登台。从舞美到阵容,新潮且多元,精准匹配青 年消费偏好。 迎合需求,抓住 ...
第二届澄迈漓岛音乐节启幕
Hai Nan Ri Bao· 2025-11-16 02:20
Core Viewpoint - The second Chao Mai Li Island Music Festival has commenced, aiming to create a cultural carnival that combines international perspectives with youthful vitality [8]. Group 1: Event Overview - The music festival is held at Li Island Park in Chao Mai County and spans three days, featuring two main stages named "Sheng Lang" and "Cheng Feng" [8]. - The festival showcases a diverse range of music styles including post-rock, indie, electronic, and pop, with performances from renowned bands such as "WangWen," "STOLEN," "HITORIE," and "Vaudlow" [8]. - Notable performances include artists like "重塑雕像的权利," "范晓萱&100%," and "落日飞车," scheduled for November 15, followed by collaborations featuring "五条人" and actor "章宇" on November 16 [8]. Group 2: Cultural Impact - The festival not only provides a platform for young musicians but also aims to attract music fans from various regions, transforming attendance into urban development opportunities [9]. - Chao Mai County officials emphasize the importance of cultural IP to tell the city's story and enhance its appeal through high-quality cultural events, fostering a narrative of mutual growth between the city and youth [9].