澳洲葡萄酒，全球闻名。 在中国取消关税后的第一个完整财年，澳洲对中国大陆葡萄酒出口额直接飙到10.3亿澳元，占到总出口 额26.4亿澳元的近四成，重新夺回最大出口市场的宝座。 截至今年3月的一年里，澳洲葡萄酒总出口额同比猛增41%。 不过，澳洲葡萄酒管理局市场专家Peter Bailey泼了盆冷水： " 虽然中国市场回血快，可销量还是比2018年巅峰时期少了44%，而且全是高端酒在撑场面，国内库存积 压的老问题根本没解决！ " 换句话说，除了中国，其他国家完全不给面子。 澳洲葡萄酒出口额反而暴跌13%，缩水到16.2亿澳元的十年最低谷，出口量更是创下20年新低。 英国、美国、中国香港市场全线下滑。 尤其是美国市场，销量直接倒退到二十年前的水平！ 如今，葡萄产量过剩、平价酒滞销、高端酒供不应求，这些问题正困扰着整个产业。 澳洲葡萄酒业，前途未卜！ 澳洲葡萄酒业正在经历洗牌 在澳洲，有着大量中小型酒庄。 不过，行业已被少数巨头垄断，形成了酒庄与零售端"垂直整合"的利益链条。 5月份，全球饮料巨头保乐力加(Pernod Ricard) 旗下的澳大利亚、新西兰和西班牙葡萄酒品牌与澳洲最 大的葡萄酒生产商之一Accol ...

Core Viewpoint - Australia's wine exports saw a significant increase in revenue but a decline in volume during Q1 2025, primarily driven by a rebound in the Chinese market, despite overall challenges in other regions [1][2][4]. Group 1: Export Performance - Total export revenue for Australian wine reached AUD 453 million (approximately RMB 2.108 billion), marking a year-on-year increase of 27.1%, while the export volume decreased by 1.3% to 14.2 million liters [1][2]. - Exports to mainland China experienced a dramatic year-on-year increase in both volume and value, with figures showing a growth of 1309.8% and 2334.9%, respectively, although this is compared to a period when tariffs were not in effect [4][6]. - Despite the strong performance in China, exports to other regions showed a decline, with total volume and revenue dropping by 10% and 6.8% year-on-year, respectively [4][6]. Group 2: Market Dynamics - The decline in exports to mainland China on a quarter-on-quarter basis was significant, with volume and revenue falling by 49.7% and 58.4%, respectively, indicating a seasonal dip and high domestic inventory levels [6][8]. - The average price of Australian wine exported to China decreased from AUD 11.46 per liter to AUD 9.47 per liter, reflecting market adjustments [6]. - The Australian wine industry faces considerable challenges in global markets outside of China, which are unlikely to resolve in the short term [4][5]. Group 3: Key Export Destinations - The top five export destinations for Australian wine by revenue in Q1 2025 were mainland China, the United States, the United Kingdom, Canada, and New Zealand, with mainland China accounting for 27.8% of total export revenue [3]. - The export volume rankings were led by the United Kingdom, the United States, Canada, mainland China, and Germany [3].