国产葡萄酒出口到国际市场，是近一年来反复被提及的话题，许多国产酒庄不仅有了类似的动作，并且出了不少成绩。 在第五届中国（宁夏）国际葡萄酒文化旅游博览会新闻发布会上，自治区商务厅副厅长庞子杰介绍，已成功培育银色高地、贺兰晴雪、图兰朵酒业、志辉 源石、西鸽酒庄、迦南美地等30家知名葡萄酒进出口企业。 据统计，宁夏葡萄酒出口额2024年达1375万元。另据新华网报道，2024年，宁夏葡萄酒出口额同比增长约42%。 不仅宁夏，新疆产区也开始重视出口业务。最近，在「天山飨宴，港映丝路」新疆美食美酒推介会上，全国政协副主席、中国香港（地区）商会荣誉会长 梁振英在视频致辞中表示，香港在新疆的旅游业、农牧业、葡萄酒产业以及食品加工产业等诸多领域大有可为。 一时间，中国精品酒去国际市场推广，以及在一些国际市场上架销售，似乎成为了一件多个产区都在做的事情。 不过，有一名行业人士最近在与小乐交谈到此事时却泼起了冷水，他认为国产精品酒出海销售的难度较大，"还是应当先做好国内市场，再考虑出海的 事。" 这盆冷水泼得不无道理，中国内地的葡萄酒市场可能不如欧美等国际市场那般成熟，但中国同样是一个充分竞争、高度国际化的葡萄酒市场。国产葡萄酒 ...

Group 1 - The survey conducted by ProWine provides insights into the current state and future trends of the wine and spirits market in China, focusing on both producers and traders [1] - In 2024, approximately 25% of surveyed companies reported good or very good operating conditions, while 39% indicated a break-even situation, and 32% reported poor conditions [2][26] - For 2025, 53% of respondents expect an improvement in operating conditions, with 6% anticipating significant improvement, while 18% foresee a continued decline [2][28] Group 2 - The market outlook for alcoholic beverages from 2025 to 2027 shows optimism for categories such as domestic beer, fruit wine, RTD cocktails, imported sparkling wine, and domestic wine, with traders being particularly positive about domestic wine [2][34] - Producers are optimistic about low-alcohol and non-alcoholic wines, while traders favor dry white wines and sparkling wines [3][37] Group 3 - 62% of surveyed companies believe that whiskey has the highest growth potential among spirits in the next three years [4][40] - Key drivers for sales growth in the Chinese wine market include the recovery of the market and overall economic development, with a focus on emerging consumer groups and new consumption scenarios [5][44] Group 4 - Digital platforms and social media are identified as effective channels for consumer education, followed by winery visits and KOL endorsements [8] - 77% of surveyed companies expect significant growth in digital sales channels (social media, live e-commerce, etc.) over the next three years, with dining channels and small wine specialty stores following [9] Group 5 - Emotional resonance factors for new consumer groups include localized narratives that align with Chinese traditions, followed by modern and sophisticated lifestyles [10] - Traders anticipate that the top ten source countries for imported still wines in 2025 will include Australia, France, and Chile, with Australia benefiting from the termination of anti-dumping duties [11] Group 6 - 55% of Chinese wine producers are currently engaged in export activities, with 25% planning to export in the future [13] - Key target markets for exports include Japan, Hong Kong, and Singapore, with Thailand and Malaysia also being attractive [14][15] Group 7 - 69% of international producers view solidifying trade partnerships with China as crucial, and 58% are optimistic about market recovery [16] - The Asian market is particularly attractive, with Japan and Singapore leading, followed by Hong Kong and Taiwan [17]

宁夏产区葡萄酒入选国家外交"年礼"，或许在一定程度上提升了国产葡萄酒品牌的知名度。与白酒市场 一片向好不同的是，国产葡萄酒市场仍处于调整期，葡萄酒产量再次出现下滑。数据显示，2024年，规 模以上企业累计葡萄酒产量11.8万千升，同比下降14.5%。 国产葡萄酒在发展过程中，面临着内外受阻的局面。对于企业而言，内部面临着消费需求低迷困局，外 部面临着澳洲葡萄酒等国外品牌带来的冲击。 相关数据显示，2020-2023年，国产葡萄酒产量分别为41.3万千升、26.8万千升、21.4万千升、14.3万千 升。从数据不难发现，近年来国产葡萄酒产量持续下滑。事实上，自2012年达到产量峰值之后，国产葡 萄酒便进入了漫长的行业调整期。 与国产葡萄酒产量下跌形成鲜明对比的是，葡萄酒进口量的提升。中国食品土畜进出口商会酒类进出口 商分会发布的数据显示，2024年1-12月，自澳洲葡萄酒强势"回归"以来，进口葡萄酒便开启增长之势。 2024年全年累计进口额为15.9亿美元，增幅为37.2%；进口量2.8亿升，增幅达13.6%。在酒类进口总额 中占比达到36.4%。 中国农业大学园艺学院教授马会勤认为，从消费角度来讲，澳洲葡萄酒 ...