Core Insights - The third-party instant delivery platform, SF Express's local subsidiary, has officially launched its "SoFast" brand in Macau, marking a significant expansion following its entry into Hong Kong last year [1] - SF Express has formed a strategic partnership with Macau's largest local service platform, "Aomi App," to enhance resource integration and provide efficient, convenient one-stop delivery services for local merchants and users [1] - The "SoFast" service will cover a wide range of categories, including food and non-food items, with delivery times as fast as one hour, utilizing multiple channels such as "Aomi App" and "SF-EXPRESS App" [1][2] Business Model and Market Potential - Merchants in Macau can place orders through the SF Express merchant version, while consumers can access the service via "Aomi App" or "SF-EXPRESS App," catering to the growing demand for instant delivery in the region [2] - The demand for rapid and timely delivery services in Macau has been increasing, indicating significant growth potential in the instant delivery market compared to mainland China [2] - SF Express aims to leverage its successful experience in mainland China to enhance its service offerings in Macau and the broader Hong Kong-Macau region, integrating more merchant brands and expanding its user services [2] Future Opportunities - The experience gained in the Greater Bay Area is expected to lay a solid foundation for the company's future expansion into other overseas markets [3]

Group 1 - The core point of the article is that the third-party instant delivery platform SF Express City has launched its "SoFast" brand in the Macau Special Administrative Region, marking another step in its overseas expansion after entering the Hong Kong market last July [1] - SF Express City has established a strategic partnership with "Aomi App," the largest lifestyle service platform in Macau, to enhance its service offerings [1] - The initial delivery coverage will focus on the Macau Peninsula, indicating a targeted approach to market entry [1]