Core Insights - The article highlights Hisense's significant role as the first official partner of FIFA in China, showcasing Chinese display technology on a global stage [1] - The rapid growth in the sales of large-screen televisions, particularly 100-inch models, reflects a shift in consumer preferences towards immersive viewing experiences [3][4] - Hisense's market leadership in the 100-inch television segment is underscored by its 56.71% global market share, indicating its dominance in this category [4] Industry Trends - The average size of televisions in the Chinese market has increased to 63.5 inches, marking the transition into the era of large screens [3] - The global shipment of 100-inch televisions has surged over 100 times in the past three years, driven by advancements in 4K/8K content and gaming technology [3] - The demand for larger screens is not only prevalent in China but also in North America and Europe, where sports events are driving upgrades [3] Company Developments - Hisense's technological advancements include the RGB-Mini LED technology, which enhances picture quality and positions the company as a leader in display technology [6] - The integration of AI capabilities into Hisense televisions is transforming them into smart home hubs, enhancing user interaction and experience [7][8] - Hisense's commitment to high-end product development and display technology is reshaping consumer expectations and industry standards [9][10] Market Position - Hisense's success is indicative of a broader trend in the Chinese display industry, moving from low-cost manufacturing to high-value innovation [9] - The company's extensive product matrix of over 50 models in the 100-inch category caters to diverse global market needs, reinforcing its competitive edge [9] - Hisense's participation in high-profile events like the FIFA World Cup serves to elevate its brand recognition and showcase its technological prowess [10]