Investment Rating - The report maintains a "Buy" rating for the company with a target price of 119.79 CNY, based on a 33x PE ratio for 2026 [3][11][6]. Core Views - The company is expected to benefit from high-end product development and category expansion, which will drive growth [2][10]. - The company achieved record revenue in Q2 2025, with a total revenue of 3.33 billion CNY and a net profit growth of 37% year-on-year [10]. - The S and T series chips are advancing towards high-end markets, with significant sales growth anticipated [10]. - The company is seizing new market opportunities with rapid product launches, particularly in the Wi-Fi and smart home sectors [10]. Financial Summary - Revenue projections for 2025-2027 are 7,637 million CNY, 9,374 million CNY, and 11,294 million CNY, respectively, with year-on-year growth rates of 29%, 23%, and 20% [5]. - Operating profit is expected to grow from 1,194 million CNY in 2025 to 2,038 million CNY in 2027, with growth rates of 40%, 34%, and 27% [5]. - Net profit attributable to the parent company is projected to reach 1,140 million CNY in 2025, 1,530 million CNY in 2026, and 1,944 million CNY in 2027, with growth rates of 39%, 34%, and 27% [5]. - Earnings per share are forecasted to be 2.71 CNY in 2025, 3.63 CNY in 2026, and 4.62 CNY in 2027 [5][11].

Core Insights - The article highlights Hisense's significant role as the first official partner of FIFA in China, showcasing Chinese display technology on a global stage [1] - The rapid growth in the sales of large-screen televisions, particularly 100-inch models, reflects a shift in consumer preferences towards immersive viewing experiences [3][4] - Hisense's market leadership in the 100-inch television segment is underscored by its 56.71% global market share, indicating its dominance in this category [4] Industry Trends - The average size of televisions in the Chinese market has increased to 63.5 inches, marking the transition into the era of large screens [3] - The global shipment of 100-inch televisions has surged over 100 times in the past three years, driven by advancements in 4K/8K content and gaming technology [3] - The demand for larger screens is not only prevalent in China but also in North America and Europe, where sports events are driving upgrades [3] Company Developments - Hisense's technological advancements include the RGB-Mini LED technology, which enhances picture quality and positions the company as a leader in display technology [6] - The integration of AI capabilities into Hisense televisions is transforming them into smart home hubs, enhancing user interaction and experience [7][8] - Hisense's commitment to high-end product development and display technology is reshaping consumer expectations and industry standards [9][10] Market Position - Hisense's success is indicative of a broader trend in the Chinese display industry, moving from low-cost manufacturing to high-value innovation [9] - The company's extensive product matrix of over 50 models in the 100-inch category caters to diverse global market needs, reinforcing its competitive edge [9] - Hisense's participation in high-profile events like the FIFA World Cup serves to elevate its brand recognition and showcase its technological prowess [10]