Group 1 - The core event celebrates the 55th anniversary of diplomatic relations between China and Italy, showcasing cultural exchange through an art exhibition supported by Hisense's display technology [1][2] - Hisense's 100-inch and laser TVs provided technical support for the exhibition, enhancing the visual experience of over 110 Chinese and Italian art pieces, thereby promoting cultural dialogue [1][2] - Hisense has established itself as a trusted Chinese brand in Italy since entering the market in 2003, ranking third in sales volume and revenue for TVs in 2024 [2] Group 2 - Hisense achieved a market share of 38.3% in the large-screen TV segment in Italy from January to May this year, leading the industry [2] - The company has also supported major global events, such as the FIFA Club World Cup, showcasing its commitment to innovation in large-screen display technology [2] - Hisense emphasizes its role in cultural exchange and corporate social responsibility, positioning itself as a bridge for international dialogue through technological innovation [3]

Core Insights - The article highlights Hisense's significant role as the first official partner of FIFA in China, showcasing Chinese display technology on a global stage [1] - The rapid growth in the sales of large-screen televisions, particularly 100-inch models, reflects a shift in consumer preferences towards immersive viewing experiences [3][4] - Hisense's market leadership in the 100-inch television segment is underscored by its 56.71% global market share, indicating its dominance in this category [4] Industry Trends - The average size of televisions in the Chinese market has increased to 63.5 inches, marking the transition into the era of large screens [3] - The global shipment of 100-inch televisions has surged over 100 times in the past three years, driven by advancements in 4K/8K content and gaming technology [3] - The demand for larger screens is not only prevalent in China but also in North America and Europe, where sports events are driving upgrades [3] Company Developments - Hisense's technological advancements include the RGB-Mini LED technology, which enhances picture quality and positions the company as a leader in display technology [6] - The integration of AI capabilities into Hisense televisions is transforming them into smart home hubs, enhancing user interaction and experience [7][8] - Hisense's commitment to high-end product development and display technology is reshaping consumer expectations and industry standards [9][10] Market Position - Hisense's success is indicative of a broader trend in the Chinese display industry, moving from low-cost manufacturing to high-value innovation [9] - The company's extensive product matrix of over 50 models in the 100-inch category caters to diverse global market needs, reinforcing its competitive edge [9] - Hisense's participation in high-profile events like the FIFA World Cup serves to elevate its brand recognition and showcase its technological prowess [10]

Core Viewpoint - Hisense has become the first official VAR display partner for the 2025 FIFA Club World Cup, marking a significant milestone for Chinese display technology on the global sports stage, supported by its 56.71% market share in the 100-inch TV segment as of Q1 2025 [1]. Group 1: Technological Innovation - Hisense has pioneered RGB three-dimensional color control technology, surpassing traditional backlight methods, and has set new benchmarks in DCI-P3 color gamut coverage and peak brightness [3]. - The company has established a comprehensive technology matrix that includes Mini LED, laser TVs, and MicroLED, allowing for modular customization and a wide range of products [3]. Group 2: User Experience Enhancement - Hisense aims to not only manufacture 100-inch TVs but also to provide the best picture quality and user experience, leading to significant sales growth in markets like Germany through localized product strategies [8]. - The company has integrated AI technology to enhance viewing experiences, such as real-time optimization for sports and improved visual angles for movie enthusiasts [8]. Group 3: Global Presence and Strategy - Hisense's global reach is evidenced by its technology support for the FIFA event in Miami, laser TV experience zones in Dubai, and high-end ULED X series in Paris, showcasing its "R&D-manufacturing-marketing" global system [11]. - The company has transformed the perception of 100-inch TVs from luxury items to standard configurations in 310,000 households globally, reflecting a significant shift in consumer behavior and industrial innovation [13].

Core Viewpoint - The article emphasizes the advantages of Hisense's large-screen televisions, particularly the 100-inch models, as ideal gifts for Mother's Day, enhancing the viewing experience for families [1]. Group 1: Product Features - The 100-inch televisions provide an immersive viewing experience that smaller screens cannot match, with vibrant and lifelike images [3]. - Hisense's 100-inch E5Q Pro features a low reflection rate of 1.8%, ensuring clear visibility even in bright light conditions, with a wide viewing angle of 178° [3]. - The 116-inch E8Q Pro model utilizes the H7 AI picture quality chip, which can automatically enhance the quality of older shows, providing optimal clarity [5]. Group 2: Technology and Benefits - The U+MiniLED backlight technology and XDR Pro peak brightness of 7500 nits contribute to rich color depth and detail visibility, establishing Hisense as a leader in ULED AI picture quality [6]. - The large-screen televisions support multi-screen functionality, allowing simultaneous viewing of children's cartoons and adult shows, while also featuring low blue light certification to protect children's eyesight [8]. Group 3: Promotions and Offers - Hisense is offering significant promotions for Mother's Day, including a 20% national subsidy and price protection until June 18, with some models starting at 7599 yuan after subsidies [8]. - The company provides additional services such as free measurement, professional installation, and extended warranty for customers purchasing these large-screen televisions [8].

Core Viewpoint - The upcoming 618 shopping festival has initiated a buying frenzy, with a strong emphasis on purchasing large-screen televisions, particularly 100-inch models, due to their enhanced viewing experience and technological advancements [1]. Group 1: Reasons for Choosing 100-Inch TVs - The new generation of 100-inch TVs has undergone comprehensive upgrades in chip technology, screen quality, and light control, providing an immersive viewing experience [1]. - Brands like Hisense have launched multiple new 100-inch models, creating a "100-inch storm" in the industry, catering to diverse consumer needs [1]. Group 2: Key Selection Criteria for 100-Inch TVs - It is crucial to select a true 100-inch TV, as visual effects may diminish when mounted on walls; a genuine 100-inch model offers superior viewing compared to a 98-inch one [3]. - Screen quality significantly impacts viewing experience; for instance, the Hisense E7N Pro features a custom black crystal screen with a 1.8% ultra-low reflectivity, reducing environmental light interference and enhancing color purity [3]. - High-performance chips are essential for optimal picture quality; the Hisense E8Q Pro, equipped with the H7 AI picture quality chip, enhances color, clarity, and contrast, even improving older low-bitrate content [5]. Group 3: Importance of Refresh Rate and Eye Protection - A high refresh rate is vital for dynamic viewing experiences; the Hisense U8Q boasts a 330Hz dynamic refresh rate, ensuring smooth visuals during fast-paced content [7]. - Eye protection and energy efficiency are increasingly important; Hisense's 100-inch models feature low blue light certification and achieve first-level energy efficiency, offering users a more comfortable viewing experience [9]. Group 4: Market Position and Promotions - Hisense is recognized as the world's leading seller of 100-inch TVs and is the official partner for the 2025 FIFA Club World Cup, underscoring its brand strength [9]. - Current promotions include a 20% national subsidy, with some models priced as low as 7,599 yuan after subsidies, along with free installation and extended warranties, making it an opportune time for consumers to upgrade their televisions [9].