Group 1 - The inbound tourism market in China is experiencing strong growth, with a 30.2% year-on-year increase in the number of foreign visitors in the first half of 2025, reaching 38.05 million [1] - The number of visa-free foreign visitors has significantly increased, accounting for 71.2% of total inbound tourists, with a 53.9% year-on-year rise [1] - Experts predict that the number of inbound tourists in the first three quarters of this year may exceed the total for the entire year of 2019 [1] Group 2 - Data from Beijing and Shanghai border inspection stations show a substantial increase in foreign visitors, with Beijing seeing 1.49 million arrivals and Shanghai reporting nearly 2.6 million, representing growth rates of 100% and 44.8% respectively [2] - The implementation of visa-free policies has been a key factor in the surge of inbound tourism, with the number of countries eligible for the 240-hour transit visa exemption increasing to 55 [2] - The recovery of inbound tourism is reflected in the projected 132 million inbound visitors and $94.2 billion in spending for 2024, which are 97.2% and 93.5% of 2019 levels respectively [2] Group 3 - To sustain the growth of inbound tourism, cities need to offer differentiated services and improve marketing strategies, including enhancing service quality and providing multilingual support [3] - Companies are actively expanding their inbound tourism services, with Ctrip focusing on inbound group travel and Qunar launching an English version of its platform for international users [3] - There is a growing interest among inbound tourists in cultural experiences, leading to opportunities for products that integrate traditional culture and local customs, such as immersive cultural experiences and themed activities [3]

Group 1 - Ctrip is expanding its inbound group travel services as part of its strategy to enhance its presence in the inbound tourism market [1] - Qunar has launched an English version of its website to provide users with hotel, flight, train, and vacation product booking services in English [1] - The growth in inbound tourism is supported by significant increases in bookings and revenue, with Shanghai border inspection reporting nearly 2.6 million inbound foreign travelers in the first half of the year, a year-on-year increase of 44.8% [1]