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永辉春节档成绩单:熟食、烘焙重点分类增超220%,天津SM广场店1月至今日均销售额突破130万元
Cai Jing Wang· 2026-02-25 09:34
Core Insights - Yonghui Supermarket reported strong performance during the Spring Festival period, with both same-store sales and customer traffic showing year-on-year growth [1] Group 1: Sales Performance - From the 28th day of the lunar month to the 7th day of the lunar new year, Yonghui's nationwide same-store sales and customer traffic both achieved year-on-year growth [1] - The company implemented a "New Yonghui·New Year Flavor" strategy, introducing a "four-phase" supply strategy that significantly boosted sales in key categories [1] Group 2: Category Growth - The cooked food segment, baked goods, and freshly baked items saw sales growth exceeding 220%, while hot pot series sales increased by over 140% [1] - Sales of landmark and organic vegetables, categorized as "Spring Festival Good Dishes," grew nearly 200%, and seafood sales increased by over 60% [1] - The self-owned brand "Quality Yonghui" saw nearly 60 products experience a sales surge, with a month-on-month increase of over 70% during the Spring Festival [1] Group 3: Gift Box Market - Yonghui's customized nut gift boxes, developed in collaboration with Three Squirrels and Senbao, became two of the top-selling items during the Spring Festival, with the customized series accounting for 50% of overall gift box sales [1] - Key categories in cooked food and baked goods also saw significant growth, with the YHBakery Strawberry Box Cake ranking first in the baking category [1] Group 4: Store Performance - The Fuzhou Olympic Center store achieved daily sales exceeding 1 million yuan during the Spring Festival [1] - The Henan Xinmi Zhongqiangguang store reported nearly a threefold increase in sales compared to the same period last year, with customer traffic growing over 230% [1] - In the northern market, the Tianjin SM Plaza store in the Bohai Bay region achieved an average daily sales of over 1.3 million yuan from January to date [1]