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永辉全国门店客流销售同店双增,熟食烘培增长超220%
Bei Jing Shang Bao· 2026-02-26 05:32
Group 1 - The core viewpoint of the articles highlights the significant sales growth and customer traffic at Yonghui Supermarket during the Chinese New Year period, with a notable performance from its private label products [1][2] - From January 28 to February 7, same-store sales and customer traffic at Yonghui Supermarket experienced a year-on-year increase, with the "Quality Yonghui" series seeing over 70% sales growth for nearly 60 products [1] - Key categories such as cooked food and baking saw over 220% year-on-year growth, supported by the establishment of a "central kitchen" in stores [1] Group 2 - Yonghui Supermarket's CEO Wang Shoucheng outlined three strategic directions for deepening operations by 2026, including establishing a quality ecosystem with long-term partnerships with 200 core production areas and factories [2] - The company aims to transform stores from transaction-focused environments to "lifestyle" spaces, enhancing the shopping experience with concepts like "community kitchens" and "neighborhood living rooms" [2] - Organizational changes will focus on empowering employees and increasing training investments, shifting from control to empowerment [2]
永辉春节档成绩单:熟食、烘焙重点分类增超220%,天津SM广场店1月至今日均销售额突破130万元
Cai Jing Wang· 2026-02-25 09:34
Core Insights - Yonghui Supermarket reported strong performance during the Spring Festival period, with both same-store sales and customer traffic showing year-on-year growth [1] Group 1: Sales Performance - From the 28th day of the lunar month to the 7th day of the lunar new year, Yonghui's nationwide same-store sales and customer traffic both achieved year-on-year growth [1] - The company implemented a "New Yonghui·New Year Flavor" strategy, introducing a "four-phase" supply strategy that significantly boosted sales in key categories [1] Group 2: Category Growth - The cooked food segment, baked goods, and freshly baked items saw sales growth exceeding 220%, while hot pot series sales increased by over 140% [1] - Sales of landmark and organic vegetables, categorized as "Spring Festival Good Dishes," grew nearly 200%, and seafood sales increased by over 60% [1] - The self-owned brand "Quality Yonghui" saw nearly 60 products experience a sales surge, with a month-on-month increase of over 70% during the Spring Festival [1] Group 3: Gift Box Market - Yonghui's customized nut gift boxes, developed in collaboration with Three Squirrels and Senbao, became two of the top-selling items during the Spring Festival, with the customized series accounting for 50% of overall gift box sales [1] - Key categories in cooked food and baked goods also saw significant growth, with the YHBakery Strawberry Box Cake ranking first in the baking category [1] Group 4: Store Performance - The Fuzhou Olympic Center store achieved daily sales exceeding 1 million yuan during the Spring Festival [1] - The Henan Xinmi Zhongqiangguang store reported nearly a threefold increase in sales compared to the same period last year, with customer traffic growing over 230% [1] - In the northern market, the Tianjin SM Plaza store in the Bohai Bay region achieved an average daily sales of over 1.3 million yuan from January to date [1]