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冬日火锅推升“暖消费”
Jing Ji Ri Bao· 2026-01-18 21:56
Group 1 - The core viewpoint is that the hot pot market in China is experiencing significant growth, with a projected market size of 617.5 billion yuan in 2024, representing a year-on-year increase of 5.6%, and expected to reach 650 billion yuan by 2025 [1] - The hot pot dining scene is becoming more flexible, with a noticeable increase in both foot traffic and sales for dine-in hot pot restaurants during winter, leading to online transaction volumes for hot pot dining surpassing all other categories [1] - There is a rising trend in home hot pot consumption, with instant delivery services facilitating family gatherings, and consumers are seeking customizable hot pot experiences that rival restaurant quality [1] Group 2 - The small hot pot segment is gaining momentum, with brands enhancing their offerings in terms of ingredients, broth, environment, and service, thus elevating the dining experience to a memorable event [2] - The "one person, one pot" model is becoming popular, with various themed stores and interactive activities enhancing social and emotional value, indicating a continuous expansion of the small hot pot market [2] - There is a growing diversity in hot pot flavor preferences, with consumers increasingly seeking personalized and unique options, leading to the emergence of niche hot pot styles like Guizhou sour soup hot pot [2] Group 3 - Companies need to be more sensitive to consumer demands and focus on enhancing the customer experience to identify growth opportunities in an increasingly segmented market [3]