Workflow
灵活办公空间
icon
Search documents
对话IWG中国区总裁胡懋:灵活办公加速进入下沉市场,市场增长超预期
Xin Lang Cai Jing· 2025-12-03 09:30
Core Insights - IWG Group released the "2026 Global Top Ten Office Trends Report," highlighting the impact of rapid technological advancements, talent reshaping, and a renewed focus on trust mechanisms on corporate performance and employee experience in the coming year [1][3] Company Expansion and Strategy - IWG signed over 60 new centers in China through a partnership model in the first three quarters of 2025, covering major cities like Shanghai and Shenzhen, as well as second and third-tier cities such as Wenzhou and Changchun [1][3] - The company currently operates over 150 centers across 45 cities in China and plans to increase its presence in lower-tier markets, reflecting a clear growth opportunity [5] - IWG is adopting strategies from overseas trends where companies have shifted from urban centers to suburban or satellite cities, as seen with Huawei relocating its headquarters from Shenzhen to Dongguan [2][5] Market Demand and Clientele - There is a growing demand for flexible office spaces in lower-tier cities, with IWG aiming to establish a presence ahead of market needs to cater to client inquiries about these locations [2][5] - Local governments are actively seeking partnerships with IWG to enhance their service offerings and attract businesses, as demonstrated by the case of Hebei Xinjie, a leather processing hub [6] - Initial operational data from newly opened centers in lower-tier cities like Yantai and Shenyang have exceeded expectations, with some centers achieving over 80% occupancy within a year [6] Client Composition - Initially, IWG's clientele in China was predominantly foreign enterprises, accounting for over 90%, but the proportion of domestic companies has increased, now comprising 40% of the client base [3][6] - The client composition varies by city, with mature enterprises being the primary customers, particularly in lower-tier cities where domestic companies are more prevalent [6]
混合办公空间需求持续攀升,IWG在大湾区再添新地标
Group 1: Company Overview - IWG Group, a leading global office platform, has opened its first high-end flexible office space, Regus Jin Ying Future Center, in Zhongshan, responding to the increasing demand for flexible workspaces in the Greater Bay Area [1] - The new center is located in a landmark building standing 238 meters tall and aims to provide diverse and international office solutions for both established companies and startups [1] - IWG operates several flexible office brands, including Regus and Spaces, and plans to add 899 shared office centers in 2024, serving 83% of the Fortune 500 companies [1] Group 2: Financial Performance - In Q3 2025, IWG reported system-wide revenue of $1.1 billion, a 4% year-on-year increase, highlighting strong global demand for flexible office solutions [2] - The managed and franchised segment saw a remarkable 36% year-on-year revenue growth, indicating the rapid adoption of flexible office models worldwide [2] - IWG signed 335 new centers and opened 215 during the period, both representing over 40% growth compared to the same period last year, showcasing strong expansion momentum [2] Group 3: Market Potential - IWG sees significant potential in the Chinese market, having signed over 60 new centers in major cities like Shanghai and Shenzhen, as well as in smaller cities [2] - The new centers will leverage IWG's international network, which spans over 120 countries and more than 5,000 locations, to provide seamless office experiences for clients [2] - The company's flexible office network in China is rapidly growing, driven by the dual demand from corporate clients for flexible solutions and property owners seeking to enhance asset value through IWG's brand and operational capabilities [3]
助推商办物业去化 引入专业资产管理运营商成新热点
Group 1 - The introduction of professional asset management operators in commercial office property projects is becoming a new trend to revitalize existing assets [1] - The BEEPLUS project, launched on August 8, is a collaboration between Bee Technology and Shenzhen Technology Industrial Park, focusing on a mixed-use model of "industrial office + business leisure" [1] - The project aims to cater to the needs of rapidly growing enterprises by providing flexible office solutions and has already attracted over 20 companies to settle in [1] Group 2 - The transformation of commercial office properties from single-space leasing to "integrated ecological services" is a hot topic in first-tier cities [1] - The founder of Bee Technology, Jia Fan, emphasized the importance of excellent operations in the current era of existing assets, aiming to integrate the company's experience in refined operations and ecosystem building into Shenzhen's industrial ecosystem [2] - Research indicates that many real estate companies are embedding flexible office spaces within traditional office projects to meet diverse office needs, highlighting the importance of both new market opportunities and revitalizing existing assets [2]