Group 1 - The marketing narrative in the automotive industry has shifted from an aggressive "smart driving arms race" to a more pragmatic approach focusing on "gradual technological iteration" and "enhanced safety margins" during the 2025 Shanghai Auto Show [1][3] - There has been excessive marketing of L2-level assisted driving as "autonomous driving," leading to scrutiny from regulators and consumers. The industry is now returning to a more rational perspective, which is beneficial for healthy development [3][6] - The Ministry of Industry and Information Technology has emphasized the need for automotive manufacturers to conduct thorough testing and validation of driving assistance systems, ensuring clear communication of system capabilities and safety measures [3][6] Group 2 - Industry leaders view the new regulations as a means to normalize the sector rather than restrict it, with clearer safety standards being welcomed by companies like BMW and Horizon Robotics [6] - Major automotive companies, including SAIC-GM-Wuling and BYD, have rebranded their advanced driving systems to "assisted driving" to guide users in proper system usage, which is seen as crucial for the industry's health [6][10] - The penetration rate of new cars with L2-level and above intelligent assisted driving in China reached 55.7% in the first half of 2024, with expectations to exceed 65% by the end of the year [7][10] Group 3 - The 2025 Shanghai Auto Show marked the pre-sale announcement of the Wuling Star 2025 model, which will feature the intelligent assisted driving system, indicating a shift in product positioning [10] - As the automotive industry enters the second half of its smart transformation, competition is expected to focus primarily on intelligent driving technology [10]